IBM’s Watson supercomputing service is adding yet another job skill to his resume. This week, Invoca announced that it will offer a version of its call intelligence platform that embeds Watson’s cognitive computing capability, via the Watson Speech to Text API. The companies said this is Watson’s first job in marketing-focused call intelligence, and it…
NASA’s space channels on Pinterest and Giphy are out of this world. The government agency just announced that it has joined the image-sharing social networks to display the best of what they do. Photos of planets, international space stations, galaxies, black holes, nebulae and so many more are featured on an extensive Pinterest board that…
From its inception as a marketing discipline nearly a decade ago, SEO has generally had a tactical focus. And that’s fine. After all, the specific tactics used to gain links, mentions, rankings, traffic and other KPIs are amazingly interesting subjects in their own right. (I’ve long been fascinated by the exact position of the demarcation…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: NASA has created official accounts on Pinterest and Giphy and they’re pretty greatDec 9, 2016 by Tamar Weinberg NASA has made a super smart move to showcase amazing graphics through dedicated…
If you have a love/hate relationship with buyer personas, you’re not alone. According to a 2016 survey by Customer Think, 72 percent of marketers are familiar with these personas, and 60 percent have created their first persona within the last two years. Unfortunately, lots of marketers are confused about how to use their personas or…
