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[VIDEO] Marketing Land Live #12: The trouble with bots, YouTube at NewFronts & more
The big digital media players are in New York for the ongoing, annual NewFronts event, where they pitch Madison Avenue advertisers to shift more money from traditional sources (like TV) to online video. YouTube’s pitch included a number of interesting stats and data points, and some new video ad products. That was the lead topic in our latest weekly episode of Marketing Land Live.
We also talked about the growth of digital assistants/bots and the challenges that brands are facing in training these tools to be useful to consumers, the latest Twitter news and a new ad blocker development … and more! Marketing Land’s Barry Levine, Tim Peterson and Danny Sullivan joined me for this week’s show, which runs about 62 minutes. You can watch the replay below. Be sure to scroll below the video for this week’s Show Notes, with links to the stories we talked about.
We record new episodes of Marketing Land Live every Friday at 12:00 p.m. ET / 9:00 a.m. PT on Blab, so we hope you’ll make plans to join us live in the future.
Show Notes
YouTube brings Sesame Street’s Big Bird & the NBA Commissioner on stage at #Brandcast
YouTube announces Google Preferred Breakout Videos ad package at #Brandcast
Yahoo Video Guide
Lost in translation: What happens when a Facebook Messenger bot can’t understand you
Son of Siri: Viv aims to go way beyond today’s digital assistants
Twitter’s new Connect tab wants to help you find people to follow
Twitter will bring its logged-out ads to the mobile web in Q2
Twitter wants to be better at searches for Vines, Periscopes and GIFs
Periscope starts testing a way to #save live broadcasts
Adblock Plus teams up with content funding tool Flattr to pay cooperating publishers
Tune.com — Mobile Ad Blocking: Consumers Won’t Pay Even $1 per Year to Skip Ads
Adobe buys audience engagement platform Livefyre
Instagram has started testing its version of Facebook Pages
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