Marketing Day: YouTube’s new 6-second Bumper ads, email marketing tips & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

YouTube updates mobile home page layout & recommended video feature
Apr 26, 2016 by Amy Gesenhues
The new recommended video system is based on Google’s “neural network technology,” which finds patterns and improves as it goes.
Five reasons why GTIN should be your new favorite Google Shopping acronym
Apr 26, 2016 by Matt Lawson
Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take them seriously.
YouTube launches 6-second Bumper video ads to extend TrueView campaigns
Apr 26, 2016 by Ginny Marvin
Users won’t be able to skip past the new short-form ads that are aimed at complementing TrueView campaigns.
The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsource
Apr 26, 2016 by Wesley Young
Consumers weave their way through more media and platforms than ever before to find local information, making marketing to them more complicated. Columnist Wesley Young recommends which marketing tasks can be DIY and which should be outsourced by local businesses.
3 signs your small business should forego social media, and what to do instead
Apr 26, 2016 by Jordan Kasteler
Wait — you thought every business needs a social media presence? Columnist Jordan Kasteler explains why being on Facebook, Twitter or YouTube may not be the right answer for a small business.
PaperG, now “Thunder,” offering cross-channel creative tools for display and social
Apr 26, 2016 by Greg Sterling
Platform seeks to enable creative that’s better aligned with programmatic targeting.
The need for speed in email marketing
Apr 26, 2016 by Jason Warnock
Big data is great, but don’t let it slow you down. Columnist Jason Warnock says marketers need to take a hard look at their technologies and find solutions to achieve responsive, real-time marketing.
3 techniques to keep your content from being ignored
Apr 26, 2016 by Mary Wallace
It’s not enough to just churn out content. Columnist Mary Wallace has tips on how to create engaging content that speaks to the right people at the right time.
OpenX: Mobile topped 50 percent of global volume in Q1; Higher CPMs on apps than mobile web
Apr 26, 2016 by Ginny Marvin
The company also reported big gains in header bidding usage.
Adobe launches rebranded Sign, now integrated with its Marketing Cloud
Apr 26, 2016 by Barry Levine
The application formerly known as the Document Cloud eSign service, according to Adobe, offers the only single-vendor e-signature integrated with forms and other marketing tools.
Why “near me” is critically important for multi-location businesses
Apr 25, 2016 by Jason Decker
As searchers become increasingly mobile, hyper-local searches are on the rise. Columnist Jason Decker believes that multi-location businesses stand to benefit the most.
Improve internal linking for SEO: Calculate Internal PageRank
Apr 25, 2016 by Paul Shapiro
Columnist Paul Shapiro shares his method for determining what pages on your site might be seen as authoritative by search engines, based on a metric he calls “Internal PageRank.”

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Google Search Console now let’s you unsubscribe from some email notifications
Google brings back in-depth articles to search results after 17-day outage
In new test for Google text ads, headlines are expanded without sacrificing ad copy
Dynamic remarketing: not just for retailers anymore
Metrics blindness: Why it’s harming your link dev efforts
Google testing a slimmed-down version of the local box

Online Marketing News From Around The Web:

Affiliate Marketing

3 Keys to a Mobile-ready Affiliate Program, www.practicalecommerce.com

Analytics

Making Complex Data Simple with Infographics, www.copypress.com
Show Me The Money: Attribution and Campaign-Driven Analytics, unbounce.com

Blogs & Blogging

5 “Research-Backed” Ways to Earn More Social Traction for Your Blog, www.problogger.net
Having a Personal Blog: Is it Worth It?, www.problogger.net
Seven Common Blogging Mistakes to Avoid, www.marketingprofs.com

Business Issues

Alphabet’s Next Big Thing: Building a “Smart City”, www.wsj.com
Amazon to Open Sixth Texas Fulfillment Center, Creating 1,000 Jobs, multichannelmerchant.com
Google wants its robot delivery drones to yell at people, qz.com

Content Marketing

10 things marketers should know about Medium’s new publishing platform, www.econsultancy.com
10 Ways to Create an Efficient Content Marketing Operation, www.verticalmeasures.com
15 Things to Try When Your Content Marketing is Boring, contentmarketinginstitute.com
38 B2B Content Marketing Case Studies for 2016, www.toprankblog.com
Content is No Longer King, www.ducttapemarketing.com
How To Build A Galaxy of Content Through Repurposing, www.searchenginejournal.com
The 10 Most Common Phrases in Viral Headlines, www.marketingprofs.com
The Quest for the Perfect Headline, contently.com
Think Outside the Text: How to Diversify Content for Better Visibility, www.searchenginepeople.com

Conversion Optimization

3 Surprising Stages of Successful Landing Pages, www.copyblogger.com
8 Effective Best Practices for SaaS Lead Nurturing Campaigns, vwo.com
Automating Authenticity: Use Marketing Automation To Help Customers Convert, multichannelmerchant.com
How to Map Your CTA to the Sales Cycle, blog.crazyegg.com
Receiptful Study: 8% of All Product Page Traffic Converts to Sales, receiptful.com
TruConversion crashes the crowded conversion-optimization party, venturebeat.com

Copywriting, Design & Usability

5 Registration Form Usability Guidelines, usabilitygeek.com
Defining UX research objectives, www.usertesting.com
Digital Experience (Really) Drives the Bottom Line, www.cmswire.com
The Six Pillars of B2B Customer Experience Excellence, www.marketingprofs.com

Domaining

Registrars say Amazon is “closing” open gTLD, DomainIncite

E-Commerce

12 Fails When Growing Your Global Ecommerce Business, multichannelmerchant.com
5 Tools That Will Grow Online Retail Business, www.blogherald.com
How Can You Create Great Omnichannel Loyalty Programs?, www.cmswire.com
Make an Impressive Ecommerce Footer in Bootstrap, www.practicalecommerce.com
Study shows that 8% of all product page traffic converts to sales, venturebeat.com
U.S. e-retailers get more competition from Europe as the duty-free ceiling rises, www.internetretailer.com

Email Marketing

Using Live Data in Email, blog.movableink.com

General Internet Marketing

5 marketing lessons we learned from Game of Thrones, myemma.com
Four Simple Ways to Become a More Customer-Centric Marketer, sherpablog.marketingsherpa.com
How to Use Your Loyalty Program for Savvy Market Research, blogs.constantcontact.com
Integrate real-time components into ad campaigns, www.mobilecommercedaily.com
Right Brain, Left Brain Marketing: Appealing To The Sensitive, Gorgeous, Humans Behind The Data, www.aimclearblog.com

Internet Marketing Industry

D Cubed Group Appoints New CEO to Lead Its Strategic Direct-to-Consumer Retail Platform, www.businesswire.com
SymphonyAM Data Reveals That Streaming Sources Boost Broadcast TV Viewership, www.marketwired.com

MarTech

Marketing Automation Drives Sales Insights, blog.marketo.com
Marketing Automation Missed Its Mark – And That’s a Good Thing, www.cmswire.com
Marketing Tools That Will Ease Tool Overload, www.ducttapemarketing.com
Matrixed marketing tech: Delphic Digital’s winning Stackie, chiefmartec.com

Mobile/Local Marketing

5 Ways to Get More App Downloads in 2016, blog.crazyegg.com
Fluent: Half of Mobile Users Have Never Paid for a Gaming App, www.adweek.com
How to Actually Master In-App Personalization, www.webanalyticsworld.net
Why restaurants need a hyper-local influencer marketing strategy, www.econsultancy.com
WordPress for iOS Adds Geotag Support, Comment Moderation Gestures, wptavern.com
Younger consumers turn increasingly to mobile devices for buying as well as browsing, www.internetretailer.com

Social Media

Do Facebook’s Changes Affect Traffic?, blog.chartbeat.com
How Does The Facebook News Feed Work? – Notes From Adam Mosseri’s 2016 F8 Presentation (Head of Product for News Feed), www.gsqi.com
‘Absolutely petrified’: Publishing in Facebook’s era of empire, digiday.com
16 Writing Tools for Social Media Marketers, www.socialmediaexaminer.com
30 Twitter Ad Examples to Study Before Spending a Dime, www.wordstream.com
5 Social Media Influencers Brands Should Tap Into, www.adweek.com
5 Step Business Social Media Marketing Plan, heidicohen.com
5 Strategies for Boosting Engagement on Instagram, www.convinceandconvert.com
6 Instagram Tools to Improve Your Marketing, www.socialmediaexaminer.com
Facebook Continues to Grow, Steadily Adding New Revenue Streams, www.emarketer.com
How Facebook Messenger will Affect Your Business, www.razorsocial.com
How to Set Social Media Goals and Define Success, simplymeasured.com
How Turner Is Translating Social Data Into Shareable Content, adexchanger.com
On Branding: How a Digital Agency Goes Start-to-Finish with a Social Media Branding Strategy, blog.bufferapp.com
The 10 Don’ts of Twitter for B2B Marketing, www.komarketingassociates.com

Video

How To Boost Video Engagement with YouTube Poll Cards, www.reelseo.com
Periscope Sketching Feature on Live Streams, smallbiztrends.com
The Facebook Live Broadcast That Will Ruin Your Childhood, contently.com
Twitter video proves more lucrative than Facebook for some publishers, digiday.com
What to Know About Live Video, Social Media’s Latest Craze, www.wsj.com

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