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Marketing Day: The Feds go after Facebook, Instagram Stories, GDPR & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Instagram signs on to the time well spent movement with new ‘You’re all caught up’ notifications
Jul 3, 2018 by Amy Gesenhues
Starting today, the app will start displaying a message that lets users know when they have seen every post in their feed from the last 48 hours. - Instagram testing open-ended questions in Stories to make content more interactive
Jul 3, 2018 by Amy Gesenhues
The Facebook-owned app confirmed it is testing a feature that would let users include open-ended questions within a Story. - Report: Feds widen scope of Facebook/Cambridge Analytica scandal probe
Jul 3, 2018 by Robin Kurzer
The FBI, the SEC and the FTC have reportedly joined the Department of Justice in the investigation, which will include a deeper look at Zuckerberg’s Congressional testimony. - Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting
Jul 3, 2018 by Barry Levine
Per this publishing/performance marketing platform, here’s how consent for data-based targeting and context for non-data targeting may thrive. - Vistar launches online storefront for complete DOOH deals
Jul 3, 2018 by Barry Levine
Called Deals Discovery, it lets self-service ad buyers find, price and purchase outdoor signage entirely online.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
- Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp
Jul 3, 2018 by Barry Levine
As personal data for ad targeting becomes increasingly burdened with consent and other conditions, time will tell if Interpublic has made a good deal. - Twitter now removing 214% more spammy accounts YoY as it ramps up efforts against bad actors
Jul 3, 2018 by Amy Gesenhues
After announcing it acquired Smyte to help improve safety initiatives, Twitter outlined new ways it is fighting malicious content and spam. - Tighter data rules affect some marketers more than others
Jul 3, 2018 by David Dowhan
Contributor David Dowhan believes this inequity may provide an opportunity for data providers and tool developers serving mid-market brands. - Apps must now pass review process before getting access to Facebook’s Marketing API
Jul 3, 2018 by Amy Gesenhues
In its latest updates to the app developer platform, Facebook is instituting new review processes for certain APIs, shutting down others.
Online Marketing News From Around The Web:
- Everything You Need To Know About Transactional Email But Didn’t Know To Ask, Smashing Magazine
- Getting People to Care About Your Content, StrategIQ
- How Social Changed Hotels and Why it Matters to B2B Companies, Social-Experts
- LinkedIn for Content Marketing, Content Marketing Institute
- Nine tips for optimising lead-capture forms, Econsultancy
- Who needs a physical store when Instagram continues to build out more features?, Adespresso
The post Marketing Day: The Feds go after Facebook, Instagram Stories, GDPR & more appeared first on Marketing Land.
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