Marketing Day: Mobile app Monday, IAB Podcast Measurement Guidelines & Google Shopping

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The upcoming mobile app Monday: Be prepared
Dec 21, 2017 by Bobby Lyons
Christmas Day is one of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found.
How independent reviews influence Google’s trust in your brand
Dec 21, 2017 by Pratik Dholakiya
Cultivating user reviews is an integral part of any search strategy, especially for local businesses. Columnist Pratik Dholakiya discusses the impact of reviews and provides tips for where to focus your efforts.
‘Always On’ is at the heart of every ABM strategy — here’s why
Dec 21, 2017 by Sonjoy Ganguly
For some it won’t be an easy transition, but contributor Sonjoy Ganguly says the days of campaign-based marketing are over.
How to take advantage of innovation and strengthen fundamentals — our top 10 email marketing columns of 2017
Dec 21, 2017 by Pamela Parker
It’s that time of year again, where we revisit all the goodies brought to us by our columnists throughout 2017. Check out the topics that whet our email marketer readers’ appetites and get some valuable takeaways.
Adobe Campaign to roll out enhanced email functionality
Dec 21, 2017 by Robin Kurzer
The company also sees AI-powered, highly personalizable email in its future.
IAB releases its newest Podcast Measurement Guidelines
Dec 21, 2017 by Barry Levine
This second version, offered as a draft in July, tightens up standards to measure ads and audience for this booming medium.
6 trends that show the (Thanksgiving) tables have turned in Google Shopping
Dec 21, 2017 by Steve Tutelman
Columnist Steve Tutelman examines retailers’ Google Shopping performance from Thanksgiving to Cyber Monday, revealing how consumers are changing their approach to the holiday shopping season.
Yo, Santa! Check out our ‘Naughty and Nice’ list for 2017
Dec 21, 2017 by Barry Levine
We didn’t need AI or data mining to figure out who in marketing, advertising or search most deserved a candy cane or a lump of coal.
Equifax and beyond: How data breaches shaped 2017
Dec 21, 2017 by Robin Kurzer
Could this be a turning point in the way we handle PII data in the future?
How Snapchat can win back the influencers it has lost to Instagram
Dec 21, 2017 by Tim Peterson
Snapchat doesn’t need to pay influencers so much as pay attention to them and push people’s attention toward their Stories, according to influencers.
Facebook will no longer flag fake news link with ‘Disputed’ label
Dec 21, 2017 by Tim Peterson
People are less likely to share a fake news article if they’re shown links evidencing its falsehoods instead of a claim that it’s false, per Facebook.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

How marketers will take their social spend more seriously in 2018
Dec 21, 2017 by Tim Peterson
This year set the foundation for brands to increasingly evaluate their social campaigns based on business results next year.
What is the future of artificial intelligence?
Dec 21, 2017 by Robin Kurzer
Marketers say that 2018 will see deeper personalization, innovations in voice AI and an enhanced view of the customer journey.
Game over: The death of the sales funnel and leveling up attribution
Dec 21, 2017 by Chuck Moran
As the customer journey becomes increasingly complex, contributor Chuck Moran discusses the new rules of the game and why the way we view attribution needs to shift.