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Marketing Day: Instagram removes fake likes, Snapchat’s Lens Creative Partners program, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Send your team to SMX West to amplify learning and savings!
Nov 19, 2018 by Marketing Land
Thoughtful search marketing leaders are thinking even more than usual about their teams this time of year: Are their skills up-to-date? Are they motivated to do better work next year? How do I reward the high-performing members while staying within next year’s budget? Here’s how to check all of the objectives. - Instagram strips out fake ‘likes’ tied to 3rd-party apps
Nov 19, 2018 by Amy Gesenhues
Unilever CMO Keith Weed, who has been a longtime advocate for more transparency in advertising on digital platforms, said he is encouraged by the steps Instagram is taking to curb abuse. - Snapchat’s Lens Creative Partners program helps brands find AR filter creators
Nov 19, 2018 by Amy Gesenhues
Introduced on Monday, the program is set to have have more than 100 certified AR Lens creators certified over the next several months.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
- The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement
Nov 19, 2018 by Alex Yoder
Being able to bring together the facets of customer engagement – and to do so automatically – is the true value of decisioning tools. - The MarTech Minute: Oracle buys Talari, MomentFeed’s Menu Manager, more
Nov 16, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Online Marketing News From Around The Web:
- 7 Ways to Balance Personalization and Data Protection, Movable Ink Blog
- 84% of Gen Z travelers are influenced by social media, Expedia study finds, Mobile Marketer
- CTV: Why The Time Might Be Right For B2B Marketers, AdExchanger
- How to Add Facebook Live Chat to Your Website, Social Media Examiner
- Quora Ads: How to Reach Your Target Audience at Key Moments, The AdStage Blog
- Reading the Complex Digital Landscape to Track Your Audience Journey, Marketo
- Should Story Ads Be Part of the Stuffing in Your Sales Funnel?, Clix Marketing PPC Blog
- Sprout Social Becomes A HubSpot Connect Partner With A Certified Integration, PR Web
- Top 10 Email Marketing Metrics for Ecommerce, Practical Ecommerce
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