Marketing Day: Google’s new sitelinks, Getting GDPR ready & ABM for B2B marketers

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer
Oct 20, 2017 by Damian Rollison
Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an agency case study showing improved performance for local pages after implementing AMP.
Getting the most out of Google’s new sitelinks
Oct 20, 2017 by Matt Lawson
Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look.
GDPR-ready? How US email marketers can avoid hefty new EU fines
Oct 20, 2017 by EJ McGowan
This coming May, companies across the globe will be expected to comply with stiff European Union privacy rules. However, many email marketers on this side of the Atlantic remain in the dark regarding new European standards.
Closing the marketing skills gap: 3 talent acquisition strategies, Part 3
Oct 20, 2017 by Debbie Qaqish
In Part 3 of a series on the strategic marketing operations leader, contributor Debbie Qaqish discusses the challenges of finding the right talent and outlines three strategies to help you build a high-performing team.
More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top priority
Oct 20, 2017 by Amy Gesenhues
Erica Seidel, founder of executive recruiting firm The Connective Good, says expansion of C-level roles reflects a growing professionalism and specialization among business leaders.
Socialbakers unveils a ‘near real-time’ social ad benchmark
Oct 20, 2017 by Barry Levine
The Prague-based company says this is the first benchmark with such frequent updating.
Testing shows e-commerce navigation doesn’t work the way we think it does
Oct 20, 2017 by Brian Massey
Columnist Brian Massey tests out ways to improve main navigation design and finds that before you completely overhaul your navigation scheme, you may want to try changing the words used.
Cedato launches Video Supply Path Optimization in its new premium marketplace
Oct 20, 2017 by Barry Levine
The Tel Aviv-based video ad platform says this is the first SPO for video.
Facebook details Instant Article subscription program as test launch nears
Oct 19, 2017 by Tim Peterson
The Economist, The Los Angeles Times and The Washington Post are among the initial 13 publications to put their Instant Articles behind a paywall.
From big to small: 5 free image compression tools reviewed
Oct 19, 2017 by Tom Demers
Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed.
Why ABM has become a critical strategy for B2B marketers
Oct 19, 2017 by Sonjoy Ganguly
As more organizations hop on the Account-Based Marketing bandwagon, columnist Sonjoy Ganguly discusses the underlying reasons it’s becoming a necessity in the B2B marketing space.
Survey: 37% of online retailers started holiday preparations earlier this year
Oct 19, 2017 by Amy Gesenhues
The vast majority of BigCommerce survey respondents expect to see higher holiday revenue in 2017.
Better insights provide real inroads for breakthrough ROI
Oct 19, 2017 by John Steinert
How can you improve the productivity of your marketing and sales teams? Columnist John Steinert explains how closing four data-based gaps will help you see huge productivity gains in 2018.
How blockchain will impact search marketing
Oct 19, 2017 by Tony Edward
Maybe you’ve heard of blockchain, but why should you care? Contributor Tony Edwards describes the dramatic impact the technology could have on digital marketing and advertising.
Facebook will insert ads within Messenger’s Instant Games
Oct 19, 2017 by Tim Peterson
Facebook will syndicate ads from its Audience Network to run as interstitial, rewarded video ads within Messenger’s in-app games.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution
Oct 20, 2017 by Barry Levine
The new features, following the recent purchase of identity provider Gigya, show that SAP is busily creating differentiators for its Marketing Cloud.
Location data beyond the marketing department: A look at 3 use cases
Oct 20, 2017 by Eric Aledort
As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a look at how it’s being applied across the entire enterprise, from urban planning to the pricing of real estate.
Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift
Oct 20, 2017 by Rob Rasko
As brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies are being forced to evolve technologically. Columnist Rob Rasko discusses what marketers need to know about this new media agency.

Online Marketing News From Around The Web:

4 Rising Technology Trends You Need to Know About, Authority Labs
5 Simple Tips for Your Small Business Facebook Page, Small Biz Trends
AI Can’t Devise Your Creative, but It Can Do the What, Where and When, eMarketer
DigitasLBi Global Brand President Michael Kahn Promotes Two Veteran Agency Leaders, Globe Newswire
How To Accept Bitcoin on Your Website, Crazy Egg
How to Use Instagram Story Polls for Fun, Engagement, and Marketing, Tailwind
November 2017 Marketing and Holiday Planning, Constant Contact
Say “yes” to HTTPS: Chrome secures the web, one site at a time, The Google Official Blog
The changing face of consumer trust and the implications for marketers, Econsultancy

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