Marketing Day: Facebook Offers, Twitter video ads & Apple’s EU tax woes

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How to launch your employee advocacy program
Aug 30, 2016 by Digital Marketing Depot
Employee Advocacy has emerged as a go-to strategy thanks to companies like Salesforce, Humana, Vodafone,IBM, and hundreds of others across the globe who are pioneering the way with successful programs.
Test points to likely influence of click-through rate on search rankings
Aug 30, 2016 by Brian Patterson
Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains.
Facebook is trying to make its coupon product, Offers, a bigger deal
Aug 30, 2016 by Tim Peterson
Facebook will now let people save offers to a new Offers tab, remind them when one is about to expire and give brands more control over who can use them.
Twitter floats better revenue split for creators’ YouTube, Facebook videos
Aug 30, 2016 by Tim Peterson
Twitter offers creators 70% of the revenue from ads against their videos, but will advertisers pay more for those ads than on YouTube or Facebook?
3 ways social intelligence shapes hospitality marketing
Aug 30, 2016 by John Donnelly III
Columnist John Donnelly discusses the role that social media plays in travelers’ planning, experience and evaluation and explains how hotel marketers can use this channel to better serve guests.
Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details
Aug 30, 2016 by Joshua Reynolds
Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant’s blind spot and what marketers can learn from the outcome.
All-you-can-eat data deal coming to a programmatic market near you
Aug 30, 2016 by Melody Gambino
As big data continues to grow by leaps and bounds, columnist Melody Gambino discusses the future of programmatic and data deals, and why high-quality data is the key to success.
EU says Apple owes more than $14.5B in back taxes that Ireland must now collect
Aug 30, 2016 by Greg Sterling
EC investigation finds that Apple paid an effective tax rate of less than 1 percent for roughly a decade.
Report: Apple to be assessed “billions” in unpaid European back taxes
Aug 29, 2016 by Greg Sterling
The precise figures are under wraps but will be released later this week.
Google Analytics launches Workspaces for enterprise-level tag management
Aug 29, 2016 by Matt McGee
Users will also notice a slight rebrand, as Google Analytics changes its name to Google Analytics Solutions.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Google debuts a brand new look for Merchant Center
Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions
Five free Chrome extensions for SEO practitioners
Moving your SEO program beyond discovery
Search competitor analysis: backlinks, keywords and pages

Online Marketing News From Around The Web:

Analytics

Dashboard Best Practices, www.cardinalpath.com

Blogs & Blogging

10 Communication Skills Every Blogger Should Hone, www.blogherald.com
10 Tips to Humanize Your Company Blog, www.blogherald.com
Company Blog Tips: How To Keep Your Company Blog Out Of A Rut, www.blogherald.com
Dennis Cooper Booted from Blogger, Relaunches on WordPress, wptavern.com
Why Your Readers Want Homework (and How to Give it to Them), www.problogger.net

Business Issues

Exclusive: Google Will Absorb Nest Software Developers, fortune.com
Facebook founder, Mark Zuckerberg, is on a surprise visit to Nigeria, the company’s largest African market, to meet with tech entreprenuers, qz.com
Google reportedly dropping the Nexus brand name from its phones, www.theverge.com
Google Takes on Uber With New Ride-Share Service, Wall Street Journal
Jeff Jones Leaves Target for Uber, adage.com

Content Marketing

3 Tips for Reaching B2B Customers with Content Marketing, smallbiztrends.com
4 Content Marketing Fundamentals You Could Revisit With Hacks, www.jeffbullas.com
5 Keys to Building a Culture of Content, contently.com
Are You Missing this Vital Ingredient In Your Content Strategy?, www.searchenginejournal.com
Consolidating Pages After a Content Audit, www.goinflow.com
How to Curate Content Without Being Mindless and Mundane, www.convinceandconvert.com
Joe Pulizzi: Great Content Marketing Is Unique, Targeted, www.cmswire.com
The “Ugly” Truth About Creating Amazing Content That Most Companies Don’t Want to Hear, mackcollier.com

Conversion Optimization

7 Reasons Your Site Isn’t Ready for A/B Testing, blog.kissmetrics.com
The 7 Principles of Conversion-Centered Design, unbounce.com

Copywriting, Design & Usability

A handy six-month website migration plan, www.econsultancy.com
Pixel-Perfect Specifications Without The Headaches, www.smashingmagazine.com
Usability Testing With Prototypes, usabilitygeek.com
Why Most Social Media Writing Sucks and How to Fix It, www.convinceandconvert.com

Domaining

Do new TLDs suffer from an awareness problem or demand problem?, domainnamewire.com

E-Commerce

Amazon Tests Data And Media Bundling As It Targets New Marketer Budgets, adexchanger.com
Ecommerce product filters: Best practice tips for a great UX, econsultancy.com
For drones, it’s railroads before e-commerce, www.internetretailer.com
Why Amazon isn’t losing sleep over the Wal-Mart/Jet deal, www.retaildive.com

Email Marketing

5 Ways to Create Winning Holiday Email Marketing Campaigns, www.cmswire.com
9 Email Capture Tricks Shown to Increase Signups 300%, ignitevisibility.com
Luxury email unique opens, click-throughs down in Q2, www.mobilecommercedaily.com

General Internet Marketing

Before Your Marketing Team Engages an Influencer, Read This, www.cmswire.com
Connection Marketing: See The Way Business Owner Networking is Changing, www.alignable.com
Growing Pains and Marketing at Scale: Five Key Lessons From B2B Marketing Leaders, www.marketingprofs.com
How to Create a Marketing Team That Cares About Revenue, contentmarketinginstitute.com
Marketer Confidence Grows to Record Levels in U.S., thedma.org
What Is Influencer Marketing and How Can It Help My Business?, smallbiztrends.com
Why Lead Generation Matters to B2B Marketers, www.emarketer.com
Why the Ad Industry’s Diversity Strategy Needs a New Brief, adage.com

Internet Marketing Industry

Continuum Expands International Offerings with New Data Center in London, media.continuum.net
Data: Brand Emails Deployed on Thursdays, Weekends Yield Highest Engagement and Conversion Rates, www.marketwired.com
ENGAGE:BDR TO ACQUIRE MYDIVEO FOR $7.4 MILLION, engagebdr.com
Geoscape Launches Digital Audience Connectivity Platform for New Mainstream Consumers, www.businesswire.com
The Media Universe: A Bounty of Boundless Choice, www.nielsen.com

MarTech

25 Tools for Social Media Marketers, www.socialmediaexaminer.com
Five tips for how to future-proof your marketing technology, www.econsultancy.com
How to train your A.I. dragon: 3 key takeaways for the enterprise, venturebeat.com
The Unexpected Ways Chat Bots Could Change Marketing, www.adweek.com

Mobile/Local Marketing

10 Ways Your Business Can Grow with a Mobile App, smallbiztrends.com
4 Ways to Win the Battle for Mobile Moments, www.tune.com
Flipboard Will Soon Begin Selling Programmatic Mobile Ads, www.adweek.com
How chatbots will help mobile marketers, venturebeat.com

Social Media

14 LinkedIn Hacks That Will Triple the Size of Your Network in Two Weeks, blog.crazyegg.com
5 Insights That Shed Light on the Most Effective Social Marketing Tactics, www.adweek.com
5 Twitter Lessons from Well-known Retailers, www.practicalecommerce.com
9 Ways to Work Celebrations Into Your Social Media Marketing, www.socialmediaexaminer.com
Bringing the new Google+ to more people, Google
Confessions of an ex-Facebook trending news curator: ‘They are just going to get rid of the product altogether’, digiday.com
Facebook advertising in 2016: a high-level primer, 3qdigital.com
Facebook’s Ads Manager Went Completely Dark for Some Marketers Over the Weekend, www.adweek.com
How Sponsored Geofilters Help Brands Boost Organic Reach, mediakix.com
How to Improve Social Marketing Results with Scheduling, simplymeasured.com
How to make a Twitter bot in under an hour, venturebeat.com
Instagram Begins Recommending Stories on Explore Tab, www.adweek.com
Should Brands Tread Lightly With AI After Facebook’s ‘Trending’ Debacle?, www.adweek.com
Snapchat makes it easer to create your own On-Demand Geofilters, techcrunch.com
Twitter targets individual creators for its Amplify ad program, techcrunch.com