Marketing Day: Facebook Instant Articles, Twitter chatbots & Taco Bell’s CMO

You are here:

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Take the MarTech survey: Is marketing art or science?
Apr 7, 2017 by Marketing Land
The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? We’d love to hear your thoughts on this subject.
Facebook adds email signup & Page Like call-to-action buttons to Instant Articles
Apr 7, 2017 by Tim Peterson
Facebook has also started testing buttons for people to sign up for a publisher’s digital subscription free trial and to install its app.
Scaling your content without draining your budget
Apr 7, 2017 by Seth Price
Columnist Seth Price discusses how to scale your content marketing efforts efficiently and cost-effectively by applying a media-based model to content creation and distribution.
What the data tells us about the death of exact match and its impact
Apr 7, 2017 by Aaron Levy
Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass.
From the Editor’s Desk: Why we cross-post articles across our websites
Apr 7, 2017 by Matt McGee
In our latest column, Editor-In-Chief Matt McGee introduces Marketing Land’s new home page and explains how and why you’ll sometimes see the same headline on two of our sites.
Sticky now tracks eyes and emotions to guide your ad campaign
Apr 7, 2017 by Barry Levine
The new Sticky AdVantage service can analyze more kinds of ads — and provide more campaign feedback — than the company’s previous AdEmotion.
Ad tech providers are watching closely as Google fights concerns over YouTube brand safety
Apr 7, 2017 by Barry Levine
How will Google’s effort to keep detergent ads from appearing on Al Qaeda videos affect ad tech? The industry is taking notes.
How to rule the App Store in 2017: 5 trends to use to your advantage
Apr 7, 2017 by Gilad Bechar
In the fierce battle for attention in the App Store, how do you stay ahead of the competition? Contributor Gilad Bechar shares 5 trends and App Store Optimization tactics that can help you.
Is Snapchat’s bubble about to burst?
Apr 7, 2017 by Laura Collins
Despite all the buzz around it and a heady IPO, some industry observers are asking if Snapchat’s glory days are over. Columnist Laura Collins looks at what the future has in store for the social media network.
The Path to CMO with Taco Bell’s Marisa Thalberg [Podcast]
Apr 7, 2017 by Matt McGee
In this week’s show, our “Path to CMO” series continues as we visit with Taco Bell’s Marisa Thalberg to learn about her marketing career and … weddings at Taco Bell?
Twitter officially opens direct messages to chatbots
Apr 7, 2017 by Tim Peterson
Now any brand can create a chatbot to handle direct messages on Twitter, in the same way it would on Facebook Messenger.
5 Hottest Trends in Advanced Analytics
Apr 6, 2017 by Digital Marketing Depot
Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you really leveraging your data in meaningful ways?
In the age of RankBrain, these foundational SEO issues still matter
Apr 6, 2017 by Nate Dame
Search engine technology has evolved, algorithms have become more advanced, and SEO tactics and strategies have changed in response. But columnist Nate Dame believes fundamentals will still move the needle.
YouTube channels must now hit 10K views to start earning ad revenue
Apr 6, 2017 by Ginny Marvin
The change aims to improve brand safety measures of the YouTube Partner Program.

Online Marketing News From Around The Web:

Analytics

3 Free Business Dashboards to Track Your Marketing Like a Pro, Constant Contact
5 Multi-Touch Attribution Models for Measuring Campaign Success, 3Q Digital
Third-party measurement is no magic bullet, Digiday
What Full-Funnel Social Analytics Actually Means, Simply Measured

Business Issues

Amazon to Add 30,000 Part-Time U.S. Jobs, Wall Street Journal
Facebook virtual reality unit Oculus faces lawsuit over imaging patent, Reuters
Twitter pulls lawsuit over anti-Trump account, says summons withdrawn, Reuters

Content Marketing

Simplify Your Content Marketing Strategy with a One-Page Plan, Content Marketing Institute

Copywriting, Design & Usability

Home Sweet Home: Think of Your Website Like a House to Help Your Business, Search Influence

Domaining

Amazon has purchased Amazon.se for an estimated $554,500, The Domains

E-Commerce

Ecommerce Puts Squeeze on UK Supermarkets, eMarketer
Report: Amazon outpaces US market growth in sales of household items, Retail Dive

Email Marketing

How to Align Email Marketing to The Buyer’s Journey, Sleeknote

General Internet Marketing

3 Ways to Make Personalized Marketing a Practice, Not a Goal, Marketo
5 data assumptions that marketers should avoid, Chief Marketing Technologist
One-To-One Marketing With A 90-Degree View Of the Consumer, AdExchanger

MarTech

5 Ways to Leverage Market Research Tech to Improve Marketing Strategy, MarTech Advisor
Copyranter: Tech is ruining everything, including advertising, Digiday
Creative Collaboration Solutions: The Next Generation of MarTech?, CMS Wire
MarTech Advisor’s Investscape Q1 2017, MarTech Advisor

Mobile/Local Marketing

From AMP to Progressive Web App, Accelerated Mobile Pages Project
How Much Time Do US Adults Spend on Mobile Each Day?, MarketingProfs
Realizing the Potential of Mobile Measurement, Think with Google
Study: Shoppers more willing to consult mobile phones than associates while in stores, Retail Dive

Reputation Management

Your Brand is Everywhere. How Do You Control It?, Overit Blog

Social Media

How Facebook Users Really Feel About Your Ads [NEW STUDY], CPC Strategy
175 million people discovering new possibilities on Pinterest, Pinterest for Business
Facebook makes it easier to find groups that brands care about, CNET
Introducing Better Insights into How Your Ads Work, Facebook for Business
Why Small Businesses Have the Social Media Marketing Advantage, Duct Tape Marketing

Video

All Periscope Users Can Now Broadcast 360 Video Through iOS, Producer, Adweek
Live Video: Tips and Techniques for Creating Great Content, Social Media Examiner
Missouri Star Quilt Company: Our YouTube Story, Official YouTube Blog

From our sponsors: Marketing Day: Facebook Instant Articles, Twitter chatbots & Taco Bell’s CMO