Marketing Day: Black Friday results, AMP’s long game & coupon affiliate myths

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales
Nov 28, 2016 by Greg Sterling
Mobile devices drove 36 percent of sales but 55 percent of traffic.
The filter bubble: it won an election and can help you win customers
Nov 28, 2016 by Jeffrey L. Cohen
Columnist Jeffrey Cohen believes that the right tools and the right data can help you to better appeal to your customers and win their business.
Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership
Nov 28, 2016 by Barry Levine
The New York City-based Vistar says this is the first use of first-party data like CRMs for OOH, and LiveRamp’s first OOH project.
How do our biases impact PPC performance?
Nov 28, 2016 by Brett Middleton
With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits.
Pathmatics acquires WhatRunsWhere
Nov 28, 2016 by Barry Levine
Pathmatics, whose ad tracking is oriented toward enterprises, will remain separate as a brand and platform from WhatRunsWhere, which focuses on small agencies and brands.
10 ways to reduce SEO costs while increasing performance
Nov 28, 2016 by Digital Marketing Depot
If you’ve struggled to get more out of your SEO efforts or have limited resources to do work, then this white paper will provide direction and tools to reduce costs while increasing performance. Rowe Digital’s white paper outlines 10 best practices and recommendations, some obvious, and some you may not have considered.
E-commerce tops $5 billion over weekend, mobile beats $1 billion on Black Friday
Nov 28, 2016 by Greg Sterling
Distinct online shopping days are now blurring into a longer Cyber Week.
AMP’s long game
Nov 28, 2016 by Barb Palser
At one year, the open-source Accelerated Mobile Pages project has hit the gangly teenage stage. Columnist Barb Palser sums up what’s happening now and makes recommendations for publishers adopting the format.
Without data, your marketing strategy won’t cut it in 2017
Nov 28, 2016 by Tamar Weinberg
As complex data analysis tools become more democratized, data-driven decision making is increasingly valued above “trust your gut” thinking. Contributor Tamar Weinberg explains how to meet the challenge.
3 coupon affiliate myths it’s time to stop blindly believing
Nov 25, 2016 by James Collins
Columnist James Collins shares data from Rakuten Marketing to help debunk a few of the more pervasive misconceptions about coupon affiliates.
Ad customizers just got a whole lot more powerful
Nov 25, 2016 by Frederick Vallaeys
Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads.
The trouble with truth
Nov 25, 2016 by Janet Driscoll Miller
Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question.

Online Marketing News From Around The Web:

Affiliate Marketing

Affiliate Marketing Is Highly Measurable, Scales Easily, www.emarketer.com

Blogs & Blogging

Guest Post Pitching Strategies, www.problogger.net

Business Issues

Twitter is giving Anthony Noto an additional $12 million a year in stock for his new job, Business Insider
BuzzFeed CMO Frank Cooper Is Leaving the Digital Media Giant, www.adweek.com

Content Marketing

4 Ways to Use Data to Better Understand Your Content Production Process, contentmarketinginstitute.com
6 Questions to Ask Before Drafting Your 2017 Content Marketing Plan, www.convinceandconvert.com
How Do I Get the Right Help with Content?, www.portent.com

Conversion Optimization

5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates, moz.com
Slower load times can produce 10% decrease in conversions, www.mobilecommercedaily.com

Copywriting, Design & Usability

Drastically Improve Your Users’ Online Experience With A/B Testing, www.ppchero.com
Rhetorical Strategies for Successful Copy, www.copypress.com

Domaining

A Domain Name Could be Too Generic, www.domaininvesting.com
The good, the bad and the ugly – GoDaddy, www.thedomains.com
Transferring domains gets more complex this week, domainincite.com

E-Commerce

Amazon makes good on its promise to delete “incentivized” reviews, TechCrunch
4 Essential Holiday Strategies for E-Commerce Businesses, www.cmswire.com
5 charts showing why Cyber Monday is doomed, digiday.com
5 Ecommerce Fulfillment Metrics All Brands Must Track, multichannelmerchant.com
7 Ways to Turn Instagram Into an Ecommerce Purchasing Powerhouse, blog.crazyegg.com
Amazon Enjoys Great Loyalty From US Amazon Shoppers, www.emarketer.com
Holiday Ecommerce: The New Bot Threat, the New Defense, multichannelmerchant.com
Increase Sales This Season by Making Comparison Shopping Easy, company-enterprise.myshopify.com
Walmart.com gives Amazon stronger holiday competition, www.internetretailer.com

Email Marketing

Email Marketers’ Top Challenges and Address-Capture Tactics, www.marketingprofs.com
How Do Your Email Engagement Rates Stack Up Against Your Competitors?, contently.com

General Internet Marketing

2016: The good, the bad and the future of digital marketing, www.econsultancy.com
5 Crucial Values for Global Brand CMOs, www.convinceandconvert.com
Four top digital priorities for B2B marketers: Report, econsultancy.com
What Don’t I Know About Digital Marketing?, www.cardinalpath.com

MarTech

Digital Selling – 2017 MarTech Integration Challenges, www.martechadvisor.com

Mobile/Local Marketing

Building an Irresistible Loyalty Program With Mobile Apps, smallbiztrends.com
Shoppers Gobble Up In-Store Black Friday Deals On Mobile, Inside AdWords
The Dirty Secret of App-Install Ads Nobody’s Talking About, adage.com
What Is the Essential Digital Marketing Bundle for Local Businesses?, streetfightmag.com

Social Media

3 Social Media Success Strategies, www.searchenginepeople.com
Reddit’s CEO edited comments on a pro-Trump thread and everyone should care, www.newstatesman.com
10 of the Best Social Media Marketing Tools for Your Business, www.jeffbullas.com
3 Social Media Success Strategies, www.searchenginepeople.com
4 Instagram Contest Ideas to Engage Your Followers, www.socialmediaexaminer.com
8 Crazy Useful Instagram Hacks To Try Right Now, www.internetmarketingninjas.com
How to Set Up Google Analytics Goals for Facebook Ads, www.socialmediaexaminer.com
Instagram Is Facebook’s Top App Advertiser. Twitter? Banned., adage.com
The Ultimate LinkedIn Cheat Sheet, www.blogherald.com
What Marketers Should Know About Instagram’s Shoppable Photo Tags, www.adweek.com

Video

From Good to Great: Tips to Take Your Next Live Event Up a Notch, contentmarketinginstitute.com
How to Use Facebook Live to Broadcast Your Impact, blogs.constantcontact.com
Snapchat Video Ads Average Less Than 3 Seconds a View, adage.com
What Consumers Really Want From Your Video Content, www.adweek.com

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