20201019 ML Brief
Marketing Day: B2B lead nurturing, Urban Airship’s latest updates & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- 10 tips to stay ahead in digital advertising
Jan 26, 2018 by Peter Minnium
As digital marketing rapidly evolves, how do you stay ahead of the curve? Columnist Peter Minnium shares 10 tips to help you stay relevant in an ever-changing industry. - Top B2B lead nurturing strategies for 2018
Jan 26, 2018 by Natasha Humphrey
Does your B2B lead generation program need a reboot? Contributor Natasha Humphrey shares three ways to boost your lead nurturing strategies in 2018. - Urban Airship adds predictive engagement, email & SMS
Jan 26, 2018 by Barry Levine
The enhancements continue the mobile marketing platform’s expansion toward more onboard channels and marketing intelligence. - Marketing operations 2.0: Defining the new organizational structure
Jan 25, 2018 by Debbie Qaqish
What does the org chart for a successful marketing operations (MO) team look like? Columnist Debbie Qaqish takes a look at the characteristics that make up a strategic MO structure.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
- Publishers turn to ads, search following Facebook’s News Feed change
Jan 26, 2018 by Tim Peterson
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm update. - New Adform study: Ads.txt is reaching ‘universal pickup’
Jan 26, 2018 by Barry Levine
In the US, 82 percent of top US publishers on the Adform ad tech platform employ ads.txt. Globally, it’s 70 percent. - The 5 Big Disruptions to Marketing in 2018
Jan 26, 2018 by Digital Marketing Depot
Join us for the 2018 update to Scott Brinker’s highly popular webinar on the disruptions affecting today’s marketers. Building on the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead for marketers in the next three to five years. - Only 1/3 of startups are GDPR-compliant, study finds
Jan 26, 2018 by Robin Kurzer
A Mailjet study of 4,000 companies shows an average GDPR-readiness score of 4.1 out of 10. - Keep your head out of the cloud when acquiring or renewing martech software
Jan 26, 2018 by Chris Elwell
Whether you’re acquiring or renewing your martech cloud software, watch out for frequently used contract provisions that aren’t in your company’s best interest. Third Door Media CEO Chris Elwell shares important lessons for contract renewal season. - Helpshift adds a GDPR compliance tool
Jan 26, 2018 by Barry Levine
The customer support platform’s addition of an Issue Redaction Tool illustrates the balancing of brand-vendor responsibilities that GDPR will bring.
Online Marketing News From Around The Web:
- 10 Steps to Building a Successful Content Strategy, CMS Wire
- An Evolution, Not A Revolution: Underscoring The Nuances Of GDPR, AdExchanger
- How AR and VR Are Transforming Video, Facebook Business
- How Many Mobile Push Notifications Are Too Many?, MarketingProfs
- How to Build a Better Brand on Social Media, Simply Measured
- How to Evolve Your Email Marketing Strategy, Multichannel Merchant
- The 10 Best Influencer Marketing Examples You Must See, MediaKix
- Twitter now lets advertisers sponsor publishers’ Moments, TechCrunch
From our sponsors: Marketing Day: B2B lead nurturing, Urban Airship’s latest updates & more
