Marketing Day: B2B AdWords best practices, YouTube Studio beta & Gmail ad targeting

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Small business SEO: Your questions answered
Jun 27, 2017 by Marcus Miller
Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know.
SMX Advanced: A paid search roundup
Jun 27, 2017 by Andreas Reiffen
What are today’s cutting-edge PPC strategies? Columnist Andreas Reiffen summarizes a couple of illuminating sessions from the recent SMX Advanced conference.
5 successful B2B AdWords best practices for any company
Jun 27, 2017 by Todd Saunders
For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips that will keep costs low and boost Quality Scores.
Getting ahead of the marketing curve: 5 digital trends you must capitalize on now
Jun 27, 2017 by Jim Yu
From AI to the rise of connected devices, columnist Jim Yu takes a look at the top trends to keep an eye on to stay a step ahead of the competition.
When it comes to building brand infatuation, easy does it
Jun 27, 2017 by Mike Sands
What are consumers’ favorite brands doing right? Columnist Mike Sands says it’s all about using customer data and identity to make customers’ lives easier.
YouTube Studio beta on the way with new design, inbox features & way to organize comments
Jun 27, 2017 by Amy Gesenhues
Formerly YouTube Creator Studio, YouTube says it is rebuilding its platform for creators from the ground up.
Facebook aims for TV ad dollars with household-wide ad targeting
Jun 27, 2017 by Tim Peterson
Brands will be able to advertise to everyone who lives in the same household and break down their ads’ performance by household income and composition.
Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns
Jun 27, 2017 by Tim Peterson
Ahead of the fall shopping season, Facebook makes its product showcase ads more of a showpiece.
Branch offers first deep-linking from ads on AMP pages to app content
Jun 27, 2017 by Barry Levine
The deep-linking provider is out with ads for AMP that can link directly to specific content in apps.
Be careful what you ask for: How a Supreme Court victory for manufacturers helped Amazon
Jun 27, 2017 by David Rodnitzky
Contributor David Rodnitzky takes a look at a decade-old ruling and explains how it helped Amazon become a commerce behemoth and what it means for manufacturers and advertisers.
Why the Gmail ad targeting change should have minimal impact on advertisers
Jun 27, 2017 by Ginny Marvin
The move brings ad personalization methods for Gmail in line with other Google products.
On the internet, advertisers want to know if you’re really a dog
Jun 27, 2017 by Barry Levine
In the last century, a famous cartoon illustrated the central reason behind people-based marketing, ad transparency and anti-fake news.
Facebook Messenger’s M assistant now suggests saving links, calling people
Jun 27, 2017 by Tim Peterson
Messenger began rolling out M Suggestions in April to augment people’s conversations and make them more aware of under-the-radar features.

Online Marketing News From Around The Web:

Business Issues

Is Amazon getting too big?, USA Today

Content Marketing

7 Startups That Made It Big with Content Marketing, Top Rank Marketing Blog
7 Ways to Create Authoritative Content (Even if You’re Just Starting Out), Search Engine Journal
Is Content Finally Taking Its Revenge On Link Building?, Search Engine People
Who Should Be in Charge of Producing Content?, Convince and Convert

Conversion Optimization

6 CRO Mistakes You Might Be Making (And How to Fix Them), Moz

Copywriting, Design & Usability

5 Things Your Designer Wishes You Knew, CopyPressed
How to Build a Better WordPress Website … One Week at a Time, Copyblogger
Thinking of a Master Plan for Your Website Redesign, UserTesting Blog
UX Design Thinking From A Senior Citizen’s Perspective, Usability Geek

Domaining

Verisign: The Number of .Com Domain Registration Pass 129 Million For 1st Time, The Domains

E-Commerce

10 Tips for Better Product Category Pages in 2017, Practical Ecommerce
3 Ways to Get Ahead of Evolving Customer Needs, Multichannel Merchant
Amazon Spends While Other Retailers Retreat, AdAge
Amazon’s strategy is to beat a cyclical trap known as the “wheel of retailing”, Quartz
StubHub follows other ecommerce companies in embracing brick-and-mortar stores, VentureBeat

Email Marketing

Creating an Inner Circle of Customers and High Open Rates with Secretly Society, MailChimp Blog
Gmail Sponsored Promotions: 5 Tactics to Boost Performance, Search Engine Journal
Intelligent Content in Email: How to Activate Your Data and Boost Results, Movable Ink Blog
The Power of Email + The Psychology of Social Proof = The Social Email, Kiss Metrics

General Internet Marketing

11 impressive influencer marketing campaigns, Econsultancy
Marketing for a New Age: Being Digital vs. Doing Digital, AdAge

Internet Marketing Industry

Bazaarvoice Announces Brand Edge™ to Help Brands Accelerate Retail Channel Sales, Global Newswire
CallRail Launches International Numbers for Global Call Tracking Service, PR Web
Outbrain Expands Mobile App Offering, PR Newswire
RedPoint Global Unveils New Master Data Management (MDM) Capabilities on its Industry-Leading Customer Data Platform, RedPoint Global

MarTech

How Technology Content Marketers Can Earn Trust, Content Marketing Institute

Mobile/Local Marketing

3 SMS marketing tips brands need to know, Mobile Marketer
App economy to grow to $6.3 trillion in 2021, user base to nearly double to 6.3 billion, TechCrunch
How National Companies Can Infiltrate Local Markets, Duct Tape Marketing

Other Items

News apps are making a comeback. More young Americans are paying for news. 2017 is weird., Nieman Journalism Lab
Amazon Web Services is launching machine translation service, CNBC
iOS 11 preview: keep it simple, smarty, The Verge
Yahoo Mail rolls out a rebuilt, redesigned service, including a new ad-free option, TechCrunch

Social Media

First Look: Holiday Trends and Tools to Drive Discovery, Facebook for Business
Hard Questions: Hate Speech, Facebook Newsroom
How Facebook Used Science And Empathy To Reach Two Billion Users, Fast Company
Instagram’s New Native Advertising Feature: A Necessary Step Toward Transparency, Adweek
New ways to protect your Pinterest account, Pinterest Blog
Snapchat’s Cannes pitch: Bigger isn’t better, Digiday
Social Influencer Marketing: the Future of Business?, Social Media Explorer
The Role of Owned, Paid, and Earned Social Media in Your Marketing Strategy, MarketingProfs

Video

#ProudToBe standing with LGBTQ+ and Creators for Change, Official YouTube Blog
5 Companies Doing B2B Video Marketing Right, KoMarketing
5 Mistakes You’re Making With YouTube Video Advertising, 3Q Digital
81 Percent of Marketers Optimize Social Video for Mobile, Convince and Convert
Creative Remains a Challenge on Mobile Video, eMarketer
Going Viral: 3 Strategies For Advanced Video Storytelling, Social Media Explorer
How to Easily Edit Video: A Simple Guide, Social Media Examiner
How to Use Video for Content Marketing: From Awareness to Sales, MarketingProfs
Instagram video vs. photo: 7 surprising statistics on strategy, NewsWhip

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