20201019 ML Brief
How effective is Content Marketing in 2016?
Please complete our survey on Content Marketing in Europe and receive a free copy of the research report
In recent years, Content Marketing has been rated my marketers as one of the most effective marketing techniques. Indeed, our informal poll of Smart Insights readers asking about current digital marketing trends has shown that in 2013, 2014 and 2015 it was rated as THE most important marketing technique in terms of generating incremental online leads or sales in the year ahead.
So clearly, it’s worthwhile to try to understand that works and what doesn’t work in Content Marketing, so it would be really appreciated if you and your business are involved in Marketing in Europe that you to take part in our survey and anonymously share your view of effective Content Marketing techniques.
- Take the Managing Content Marketing in 2016 in Europe survey
This is now the third consecutive year we’ve partnered with HubSpot to gather the opinions of professional content marketers about the key trends affecting the industry and the big challenges they face in their roles. A massive thank you to the people who completed our survey a year ago, all one and a half thousand of you!
Last year we believe our research summarised in our ‘Competing on Content Marketing infographic’ gave a great benchmark of techniques thanks to the input of Smart Insights and HubSpot readers plus the Expert commentators who contributed tips and we hope to be able to do the same this year.
You can see we’re keen to know the opinions of European content marketing professionals and to establish the key trends in the industry. So please do take our survey if you’re based in Europe. We have kept it as short as practical to get actionable insight, with just two sections and you’ll get exclusive first access to the report which will help you benchmark you content marketing efforts against the rest of the European market.
Help us develop a better understanding of the current European content marketing landscape and get first access to the results to help you benchmark you content marketing efforts. Take the survey now.
From our sponsors: How effective is Content Marketing in 2016?
