20190808 ML
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How agencies can better engage with clients using agile
Agencies are faced with a growing challenge – many of their corporate clients are transforming to agile and the ways they’ve always worked together needs to change, but how? I’ve seen corporate marketing departments embark on their agile transformation journey, but they forget to tell their agency partners about the change. The agency becomes the…
Sales organizations in media companies are facing a new world order
It’s not exactly news that programmatic advertising, automation and agency consolidation have upended the media industry. Such changes have been well documented (as well as felt personally by many of our colleagues). But change, like time, marches on, and these trends continue to turn the media world upside down. Exhibit A: the sales organizations of…
Building Mobile Apps With Ionic And React
Building Mobile Apps With Ionic And React Building Mobile Apps With Ionic And React Ahmed Bouchefra 2019-08-07T12:30:00+02:00 2019-08-07T12:36:33+00:00 Ionic has recently added support for React; so now, React developers can get the advantages of Ionic to build hybrid mobile apps and progressive web apps (PWAs). In this post, we’ll show you how to get started…
20190807 ML Brief
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Writing Modes And CSS Layout
Writing Modes And CSS Layout Writing Modes And CSS Layout Rachel Andrew 2019-08-06T14:00:00+02:00 2019-08-06T12:36:22+00:00 In this article I am going to take a look at the CSS writing-mode property. However this is not an article about the practical or creative application of this property. Instead, I want to demonstrate why understanding writing modes is so…
20190806 ML
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Microsoft acquires e-commerce advertising vendor PromoteIQ
Microsoft has acquired vendor marketing platform PromoteIQ. PromoteIQ is an automated product marketing platform that enables brand manufacturers to run sponsored ads on participating retailers’ e-commerce sites to generate visibility and revenue from those sites. The company offers analytics dashboards both retailers and advertisers to track campaign performance. Sponsored product ads bought through PromoteIQ appear…
Which Is Best: A Loyalty Program PWA or Mobile App?
Which Is Best: A Loyalty Program PWA or Mobile App? Which Is Best: A Loyalty Program PWA or Mobile App? Suzanne Scacca 2019-08-05T14:00:00+02:00 2019-08-06T12:36:22+00:00 Customer loyalty is a critical component in the success of any business. In some cases, loyalty can be earned by providing a high-quality service and dedicated support. In other cases, customers…
Pinterest revenue jumps 62%, monthly active users reaches 300 million
Pinterest has released its second earnings report since going public in April, generating $261 million in revenue during the second quarter of this year — up 62% year-over-year, and nearly $60 million more than it earned during the first quarter of 2019. Of the $261 million it earned, $238 million came from the U.S. The…
