20190827 ML Brief
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Apple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypass privacy rules
Apple’s WebKit team published its tracking prevention policy last week, outlining its stance against technologies designed to track user activity across the web. Falling in line with the company’s pro-privacy position, the WebKit Tracking Prevention Policy outlines the web tracking practices it believes should be limited by default. Webkit, the open-source rendering engine that powers…
How brick-and-mortar retailers can succeed on Amazon
The popularity of Amazon Marketplace over the years has made Amazon a more attractive destination for brick-and-mortar retailers. In a recent column, I discussed the example of one retailer that relies on Amazon to complement its offline operations. Recently published data suggests that Amazon presents a major opportunity for retailers to attract more business by…
SurveyMonkey Audience expands offering, helping marketers gather deeper insights
SurveyMonkey Audience, known as SurveyMonkey’s “do it yourself” research solution, helps marketers gathering findings for various research use cases including market sizing, brand tracking, ad testing, content marketing and customer profiling – among others. The solution will be expanding its capabilities to improve marketers’ research experiences with the launch of SurveyMonkey Audience Premium. Why we…
Spark creativity: 11 tips to build a more creative business
Modern CMOs face a creativity problem and opportunity. Sixty percent of CEOs consider creativity to be the single most important quality in a leader, yet only 25 percent of workers feel they’re living up to their creative potential. Why is there a gap this large, and what can business leaders do about it? It represents…
Faster Image Loading With Embedded Image Previews
Faster Image Loading With Embedded Image Previews Faster Image Loading With Embedded Image Previews Christoph Erdmann 2019-08-23T13:30:59+02:00 2019-08-23T12:36:42+00:00 Low Quality Image Preview (LQIP) and the SVG-based variant SQIP are the two predominant techniques for lazy image loading. What both have in common is that you first generate a low-quality preview image. This will be displayed…
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IAB Europe, IAB Tech Lab release revised GDPR-consent framework
IAB Europe and the IAB Tech Lab have launched the second iteration of the Transparency and Consent Framework (TCF) after spending a year gathering feedback from publishers, advertisers, digital protection authority groups and ad tech providers. TCF 2.0 includes technical specifications and policy documents that outline GDPR-compliant processes for delivering digital ads and managing consumer…
Testing Made Easier Via Framework Minimalism And Software Architecture
Testing Made Easier Via Framework Minimalism And Software Architecture Testing Made Easier Via Framework Minimalism And Software Architecture Ryan Kay 2019-08-22T13:00:59+02:00 2019-08-22T12:35:51+00:00 Like many other Android developers, my initial foray into testing on the platform lead me to be immediately confronted with a demoralizing degree of jargon. Further, what few examples I came across at…
Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]
There’s an ongoing debate about the role of telephone sales and whether they’re effective anymore. Many pundits have long asserted that “cold calling is dead,” but is any form of outcalling or inside sales effective now? Declining success rates. A new survey and report from Zipwhip (registration required), intended to promote messaging, argues the phone…
