20190830 ML Brief
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Report: There’s almost no correlation between online and offline consumer conversations
Online and offline consumer conversations are largely separate. That’s the conclusion of a large, recent study from Engagement Labs, which affirms earlier data and analysis by the company, as well as others. Analysis of conversations about 500 brands. Engagement Labs performed what it describes as “a comprehensive analysis, lining up the week-to-week trends for the…
20190829 ML Brief
The post 20190829 ML Brief appeared first on Marketing Land. From our sponsors: 20190829 ML Brief
Bottom Navigation Pattern On Mobile Web Pages: A Better Alternative?
Bottom Navigation Pattern On Mobile Web Pages: A Better Alternative? Bottom Navigation Pattern On Mobile Web Pages: A Better Alternative? Arthur Leonov 2019-08-29T13:30:59+02:00 2019-08-29T12:35:26+00:00 Whenever you hear of “mobile navigation”, what’s the first thing that comes to mind? My guess would be the hamburger slide-out menu. This design pattern had been in use since the…
Beyond The Browser: Getting Started With Serverless WebAssembly
Beyond The Browser: Getting Started With Serverless WebAssembly Beyond The Browser: Getting Started With Serverless WebAssembly Robert Aboukhalil 2019-08-28T13:30:59+02:00 2019-08-28T12:36:01+00:00 Now that WebAssembly is supported by all major browsers and more than 85% of users worldwide, JavaScript is no longer the only browser language in town. If you haven’t heard, WebAssembly is a new low-level…
Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership
“As a marketer if you’re not using a MTA model, it’s challenging to prove your impact on the business and improve the customer experience by continuing to invest in what works for you and the customer,” said Adam Kirby, director of marketing at MediaCurrent, an open-source development and digital marketing agency that works with enterprise…
AI for small business is no longer an option. It’s a necessity.
Time for a fight Let’s set the scene. It’s an English pub on the outskirts of London. It’s raining, obviously. There are four of us crowded around a small table. Once upon a time, we worked together. We were teachers back then, and now we’re marketers. Every so often, when the stars align, we all…
Instagram confirms it is testing increased ad loads in Stories
Last month, Marketing Land talked to multiple marketers who reported a noticeable uptick in ad load on Instagram, with ads accounting for as much as 22% out of 45 posts and 23% of Stories. Now Instagram is confirming it is experimenting with increasing ad volume in Stories. “We’re always testing new ad experiences on Instagram…
Figma Tips To Kick-Start Your Design Workflow
Figma Tips To Kick-Start Your Design Workflow Figma Tips To Kick-Start Your Design Workflow Philippe Hong 2019-08-27T13:30:59+02:00 2019-08-27T12:30:20+00:00 I have made the switch to Figma almost two years ago and I have no regrets so far. In one of my previous blog posts on the topic, I made an in-depth review of Figma, and I’m…
20190827 ML Brief
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