We’re 20 years into the SaaS revolution now, and B2B companies have gotten the table stakes of an operational set-up for tactical go-to-market pretty much down. We know how to define our ideal customer profiles (ICP) in terms of firmographics. We understand the importance of technographics and the implications of existing installs on sellability. We’ve…
Frankenstein Migration: Framework-Agnostic Approach (Part 1) Frankenstein Migration: Framework-Agnostic Approach (Part 1) Denys Mishunov 2019-09-26T12:30:59+02:00 2019-09-26T12:34:48+00:00 Migration, according to Oxford Learner’s Dictionary, is “the slow or gradual movement of something from one place to another.” This term describes many things and phenomena in our world — both with positive and negative tint. In software development,…
Reddit announced three new video ad updates on Wednesday, launching a new mobile landing page experience, adding two more aspect ratios for ad sizes and offering optional referral URLs for CPV (cost per view) campaigns. Mobile landing pages for video ads. The new mobile landing pages for video ads are designed to provide a “seamless…
Creating Tables In Figma Creating Tables In Figma Sasha Belichenko 2019-09-25T12:30:59+02:00 2019-09-25T12:35:34+00:00 In this tutorial, we will talk about how tables can be created in Figma by using components and Atomic Design methodology. We will also take a look at the basic elements of the table layout and how components can be included in the…
Earlier this year Comscore lost its CEO Bryan Wiener and President Sarah Hofstetter. The two left over an alleged strategy dispute with the board. This afternoon the Securities and Exchange Commission (SEC) charged the troubled company and its former CEO Serge Matta with securities fraud. $50 in revenue fabricated. According to the SEC, Comscore and…
Snapchat has announced a number of updates for video advertisers, including an increase to the duration of all Snap Ads, more interactive features for its six-second non-skip Commercials and Goal-Based Bidding. Snap Ads can now run three-minutes long. Previously, the maximum duration for a Snap Ad was ten-seconds. Snap has significantly increased the maximum duration…
Phone calls convert at 10x the rate of clicks, so it makes sense that many marketers spend a considerable portion of their budgets driving calls from paid search and social media. What doesn’t make sense is that the data available from phone calls are allowed to slip through the attribution and analytics trap that we’ve…
Salesforce has announced two new Marketing Cloud Datorama analytics features that are expected to help marketers bring their data preparation, analysis and visualization to new levels with a no-code approach to data. The new tools, Harmonization Center and Data Canvas, will help marketers cleanse, classify and enrich data for improved analytics and provides a platform…
Designing Complex Responsive Tables In WordPress Designing Complex Responsive Tables In WordPress Suzanne Scacca 2019-09-24T13:00:59+02:00 2019-09-24T12:36:35+00:00 (This is a sponsored article.) Mobile devices can be problematic for displaying complex tables and charts that would otherwise stretch the entire width of a laptop or desktop screen. This may leave some of you wondering whether it’s even…
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