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    Inspired Design Decisions: Bea Feitler, An Unstoppable Creative Force

    Posted on 4th October 2019Web Design

    Inspired Design Decisions: Bea Feitler, An Unstoppable Creative Force Inspired Design Decisions: Bea Feitler, An Unstoppable Creative Force Andrew Clarke 2019-10-03T14:30:59+02:00 2019-10-04T12:35:51+00:00 Even if you didn’t study graphic design at art school, you might know a few famous names. With over a century of commercial art direction, there are plenty more names to discover. People…

    Content recommendation rivals Taboola, Outbrain to merge

    Posted on 4th October 2019Digital Marketing

    Digital content promotion platforms Taboola and Outbrain announced that they have entered into an agreement to merge into a single, unified company Thursday. The combined resources of both companies have the potential to expand advertising reach for media publishers and advertisers globally, with the potential of helping digital properties scale in years to come. The…

    Are you setting reasonable goals for your business?

    Posted on 3rd October 2019Digital Marketing

    When it comes to marketing, most people aren’t in it for the planning sessions. While a few special people love planning things out, most of us don’t. We’d much rather spend our time creating ads, writing clever content or coming up with beautiful designs. But planning? Ugh. However, while planning may not be your favorite…

    Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI

    Posted on 3rd October 2019Digital Marketing
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    Are you bidding too high for your own brand terms? Or maybe too low? Do you know how to cost-effectively build and maintain brand equity in your search advertising? If you are struggling with the answers to these types of questions, it’s time to learn how to use AI-driven strategies to protect your brand –…

    AT&T’s Xandr partners with clean.io to help safeguard against malicious advertising

    Posted on 2nd October 2019Digital Marketing

    clean.io, a cybersecurity firm that launched in 2018 with the aim of combating malicious ads, has entered into an agreement with Xandr – AT&T’s advertising marketplace and analytics company – to help prevent ad fraud. Through the partnership, Xandr will adopt clean.io’s technology to reduce malicious advertising – or “malvertising” – for publishers, end-users and…

    How To Ensure Your Design System Helps To Achieve The Purpose Of Your Product

    Posted on 2nd October 2019Web Design

    How To Ensure Your Design System Helps To Achieve The Purpose Of Your Product How To Ensure Your Design System Helps To Achieve The Purpose Of Your Product Nick Babich 2019-10-01T15:00:59+02:00 2019-10-02T12:37:08+00:00 (This is a sponsored post.) Design systems help product teams to approach design with a system in mind. But not all design systems…

    Text-To-Speech And Back Again With AWS (Part 2)

    Posted on 2nd October 2019Web Design

    Text-To-Speech And Back Again With AWS (Part 2) Text-To-Speech And Back Again With AWS (Part 2) Philip Kiely 2019-10-02T12:30:59+02:00 2019-10-02T12:37:08+00:00 This is the second half of a series on transforming content between text and speech on AWS. In part one, we used Amazon Polly to narrate blog posts and embedded the content in a website…

    20191002 ML Brief

    Posted on 2nd October 2019Digital Marketing

    The post 20191002 ML Brief appeared first on Marketing Land. From our sponsors: 20191002 ML Brief

    SmashingConf Freiburg 2019: Videos And Photos

    Posted on 1st October 2019Web Design

    SmashingConf Freiburg 2019: Videos And Photos SmashingConf Freiburg 2019: Videos And Photos Rachel Andrew 2019-10-01T12:00:59+02:00 2019-10-01T12:34:52+00:00 We returned to our home in Freiburg for the 2019 SmashingConf, and brought all the SmashingConf fun with us. We’ve wrapped up the event in this post, including links to the video of all of the presentations, so you…

    Better data vs. big data: The importance of taking a lean data approach

    Posted on 1st October 2019Digital Marketing

    Every year companies invest billions of dollars collecting customer data to apply to marketing analytics. According to a recent CMO survey, reliance on marketing analytics to make decisions has increased from 30% to 42% in the past five years, with B2C companies using analytics the majority of the time. At the same time, identifying the…

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