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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook makes space for news. Facebook has confirmed to Marketing Land it will not be…
Writing Asynchronous Tasks In Modern JavaScript Writing Asynchronous Tasks In Modern JavaScript Jeremias Menichelli 2019-10-25T12:30:59+02:00 2019-10-25T12:36:23+00:00 JavaScript has two main characteristics as a programming language, both important to understand how our code will work. First is its synchronous nature, which means the code will run line after line, almost as you read it, and secondly…
Gen Z — young adults currently ranging in age from 18 to 24-years-old — is a powerful consumer block. The group spends an estimated $143 billion a year and indirectly influences $333 billion in household spending annually, according to a Barkley report. That’s a lot of dollars up for grabs for brands who know how…
As of this article’s publishing date, 17,353 agencies offer SEO services across the globe according to Clutch. In one of the most saturated service markets, how does a buyer like you find the right SEO agency? If you know what to look for, it’s easier than you think – and can be the difference in…
Create A Bookmarking Application With FaunaDB, Netlify And 11ty Create A Bookmarking Application With FaunaDB, Netlify And 11ty Bryan Robinson 2019-10-24T13:30:59+02:00 2019-10-25T12:36:23+00:00 The JAMstack (JavaScript, APIs and Markup) revolution is in full swing. Static sites are secure, fast, reliable and fun to work on. At the heart of the JAMstack are static site generators (SSGs)…
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Two recent surveys sponsored by BritePool show a high level of consumer concern about privacy and, if given the option, that a majority would decline to allow online publishers to sell or transfer their personal information. CCPA, which takes effect on January 1, requires sites governed by the statute to include a prominent “Do Not…
Writing A Multiplayer Text Adventure Engine In Node.js: Game Engine Server Design (Part 2) Writing A Multiplayer Text Adventure Engine In Node.js: Game Engine Server Design (Part 2) Fernando Doglio 2019-10-23T14:00:59+02:00 2019-10-23T12:36:40+00:00 After some careful consideration and actual implementation of the module, some of the definitions I made during the design phase had to be…
Mastercard has purchased customer data and loyalty platform SessionM. Terms weren’t disclosed but the startup raised almost $100 million over four rounds. SessionM is behind loyalty programs for a wide range of companies including Coke, L’Oreal and Chipotle. It uses customer data and numerous behavioral and intent signals to deliver personalized (primarily) mobile offers. Loyalty…
A new report published by mobile ad company Kargo found that ad viewability does not directly correlate to memorability. Similarly, the report also indicated that ad visibility does not necessarily yield higher user engagement. Kargo’s study distinguished the correlation between viewability of an ad unit and its memorability (ad effectiveness), examining the following formats: Instagram…