Food and technology have been on everyone’s mind in the past six months, and for SAP CX these two worlds collided this spring in a 7-day span when its SAP Commerce Cloud was used to launch a new direct-to-consumer platform for Brakes, a leading food supplier in the U.K. “This is where the pandemic has…
The Porsche brand has been one of the most well-known in both the automotive and luxury markets over the past 50 years. However a reputation that was built in the 20th century didn’t guarantee success in building a digital brand experience fit for the 21st century. From internal training to customer engagement The Porsche AR…
There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to…
During the early days of the World Wide Web, things were rather static and boring. Webpages were mostly based on graphic design and layouts from the print world until animations were introduced. Animation can engage and hold people’s attention longer than a static web page and communicates an idea or concept more clearly and effectively….
Earlier this wee MarTech Today Editorial Director Kim Davis spoke with Stacey Ackerman, agile coach and founder of Agilify, and John Cass, digital strategist and host of the Deep Dive into Agile Marketing Podcast, about how agile is different from traditional marketing and why the martech community is so drawn to it. In addition to…
Video has become a necessity across digital platforms to engage audiences and make a lasting impression. As audiences have increased access to information and decreased attention spans, brands must accelerate the focus on compelling video ads to capture user’s attention quickly. Understanding how to leverage video to move consumers through the buying process can help…
Lighthouse is Google’s suite of website quality analysis tools. It allows you to assess your site’s performance, accessibility, SEO, and more. It is also highly configurable, making it flexible enough to be useful for all sites, from the simplest to the highly complex. This flexibility includes several different ways of running the tests, allowing you…
This week at Smashing, we celebrated 14 years of bringing you the best web design and development content — and what an interesting year it has been! Last year, I published the 13th birthday post from our team meeting in Freiburg. Back then, we were about to run SmashingConf Freiburg and our meeting was full…
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For many marketing organizations, “getting it right” has been the primary goal. This has led marketers down the path of weeks (or months) of research and stringent approval processes. Because marketers’ jobs often depend on “getting it right,” we’ve become process-driven and risk-averse. Then the pandemic hit, and digital strategy accelerated by six years, according…
