With SMX East right around the corner, it’s a great time to start the conversation that will shape my talk in November – How to Structure Your Facebook Campaigns for Success. This can surely seem a daunting undertaking. There are so many levers to potentially pull, and so much information available on the topic that…
The post 20191030 ML Brief appeared first on Marketing Land. From our sponsors: 20191030 ML Brief
Writing A Multiplayer Text Adventure Engine In Node.js: Adding Chat Into Our Game (Part 3) Writing A Multiplayer Text Adventure Engine In Node.js: Adding Chat Into Our Game (Part 3) Fernando Doglio 2019-10-30T13:00:59+02:00 2019-10-30T12:35:38+00:00 I first showed you how to define a project such as this one, and gave you the basics of the architecture…
Speed Up Your Website With WebP Speed Up Your Website With WebP Suzanne Scacca 2019-10-29T12:30:59+02:00 2019-10-29T12:36:15+00:00 (This is a sponsored post.) Spend enough time running websites through PageSpeed Insights and you’ll notice that Google has a major beef with traditional image formats like JPG, PNG and even GIF. As well it should. Even if you…
Email marketing platform SparkPost has announced plans to purchase reputation management, email deliverability and analytics provider eDataSource. The acquisition is expected to provide SparkPost and eDataSource customers the combined abilities to create, send and measure email performance and inbox placement analytics. The announcement also included plans to launch new capabilities, including automatic seeding and real-time…
“Create Once, Publish Everywhere” With WordPress “Create Once, Publish Everywhere” With WordPress Leonardo Losoviz 2019-10-28T16:00:59+02:00 2019-10-29T12:36:15+00:00 COPE is a strategy for reducing the amount of work needed to publish our content into different mediums, such as website, email, apps, and others. First pioneered by NPR, it accomplishes its goal by establishing a single source of…
The post 20191029 ML Brief appeared first on Marketing Land. From our sponsors: 20191029 ML Brief
The post 20191028 ML Brief appeared first on Marketing Land. From our sponsors: 20191028 ML Brief
Every advertiser works with a number of partners – media partners, creative agencies, ad servers, DSPs, DMPs, dynamic creative partners, you name it. In theory, they’re all striving toward the same goal, but rarely are they all navigating according to the same roadmap. Let’s take a look at four necessary elements in getting everyone on…
In light of the shortened holiday season this year — there are six fewer days to shop than last year with Thanksgiving landing on November 28 — Walmart is getting a head-start on its holiday marketing strategy. The company dropped prices on a number of items beginning on Friday and is launching multiple technology tools…
