Taboola, the content discovery and native advertising platform today announced a partnership with Intergal Ad Science (IAS) to deploy its brand safety technology within Taboola’s discovery platform. Taboola pairs a discovery capabilities, allowing publishers to place relevant content in front of a monthly audience of 1.4 billion users, with a native ad offering which monetizes…
Do you know when the very first article got published on Smashing Magazine? Well, it doesn’t take long to research and find out: it was back in September ’06. Since then, the web has obviously changed a lot, but there’s one thing that has always remained true for us: we care about quality content. We…
With Google’s latest decision to strip Search Terms data insights from advertisers (some agencies have reported around 25%-30% or more of data loss), the frustrated outcry has caused some to begin throwing around lawsuit language. Specifically, there seem to be three main reactions to this change: Those who believe that advertisers own the data outright,…
As you might be aware, there are many differing perspectives on CSS-in-JS, and we all have an opinion of the topic in one way or the other that might be quite different from the opinions of framework authors. Next.js is one of the recommended tool-chains when creating a new React app. Tools like Next have…
Affinity Answers, the marketing data science vendor, today announced the re-branding of its AudiencePlanner tool as FanFinder360° to reflect an increased commitment to serving the media and entertainment industry. Founded in 2004 as a boot-strap start-up, the company today delivers anonymized social media-based audience insights not just to brands, but for example to political campaigns….
As marketers continue to face shrinking budgets, many are facing a new challenge—how to stretch a dollar on their martech stack. The COVID-related revenue slowdown has forced even many large marketing departments to think small when it comes to purchasing. The choice of keeping personnel on the payroll or purchasing new technology and tools is…
A new report from the non-profit Women Who Tech says that over 40% of women founders and women in tech continue to be harassed, despite the #MeToo movement, and initiatives within companies to educate on diversity issues. The report is based on a survey of over 1,000 tech employees, founders and investors conducted for Women…
Before the release of GraphQL in 2015, Representational State Transfer (REST) was the main way to interface with an API. The introduction of GraphQL was therefore a major change in software development. As a modern static site generator, Gatsby leverages GraphQL to provide a concise methodology for bringing in and manipulating data into the framework….
We face many competing interests for users’ time and attention. If we factor in perceptions of dwindling human attention spans, we might speculate capturing and holding users’ attention is based on luck as much as sound design. However, we can incorporate meaningful tactics into our design to ensure we grab users’ attention. This is critical,…
The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather…
