Europe’s GDPR took effect in May 2018, but 2019 was the year privacy got real for marketers in the U.S. There was a convergence of legal, technological and cultural factors that forced brands, publishers and tech companies to confront privacy head-on in ways they’d been trying to avoid for years. CCPA comes into sharp focus…
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Amazon has changed the registration process for agencies and marketers running sponsored ads campaigns for Amazon vendors. What’s changed? Agencies no longer have to submit vendor codes when registering nor wait for approval from Amazon to set up new advertising accounts. Now, agencies simply need the approval of the authorized Vendor Central account holder (their…
Beyond Sprint 0: An Alternative For Integrating Teams Beyond Sprint 0: An Alternative For Integrating Teams Shamsi Brinn 2019-12-24T15:30:00+00:00 2019-12-25T12:35:38+00:00 Scrum is the most popular project management methodology in the world with over 72% of teams using Scrum or a scrum-hybrid. Chances are good that if you work in web development you are using Scrum…
As we come to the close of a decade of unprecedented, rapid technological innovation for modern businesses — and everyday life — email continues to thrive as an essential method of communication. We wanted to know what email marketers are really thinking about as we step into the next decade, so I put out a…
Creating Voice Skills For Google Assistant And Amazon Alexa Creating Voice Skills For Google Assistant And Amazon Alexa Tris Tolliday 2019-12-23T12:00:00+00:00 2019-12-23T12:35:13+00:00 Over the past decade, there has been a seismic shift towards conversational interfaces. As people reach ‘peak screen’ and even begin to scale back their device usage with digital wellbeing features being baked…
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook tests Brand Collabs tool on Instagram creators, Snapchat launches new ad format Instagram brand…
We might soon see another FTC investigation of Facebook for “consumer deception.” The company acknowledged in a letter to two U.S. senators that it continues to capture and use location to serve relevant ads even if users have turned off location services. Bipartisan inquiry into Facebook’s user of location. Senators Coons and Hawley sent a…
Smashing Monthly Roundup: What’s New? Smashing Monthly Roundup: What’s New? Iris Lješnjanin 2019-12-20T14:00:00+00:00 2019-12-21T12:35:12+00:00 With the year slowly coming to an end, now is probably a great time to slow down and be mindful. Look back, reflect, breathe. It’s been a long year for all of us, so why not make yourself a good cuppa…
Marketo has published its January 2020 release notes for its Marketo Engage Adobe application. The release is scheduled for Friday, January 17 at 6 PM PT. Key updates will be rolling out across the core Marketo Engage Adobe Application and Account-Based Marketing (ABM) tools. The planned update includes enhancements to the Microsoft Dynamics integration that…
