SAN JOSE – Eighty-one percent of current Amazon advertisers plan to increase their ad spend on the platform in the coming year, according to a Marketing Land survey of digital advertisers released Wednesday. Of those planning to increase their Amazon ad budgets, 41% said they plan to spend as much as 25% more than the…
Hitwise is shutting down, after more than 20 years in operation. The company provided only a vague statement on its website, citing “events outside of our control.” Hitwise also called it an “unexpected turn of events.” I’ve reached out to company representatives to see if they’ll offer any comment beyond the statement posted on the…
How To Make Cross-Browser Testing More Efficient With LambdaTest How To Make Cross-Browser Testing More Efficient With LambdaTest Suzanne Scacca 2020-02-18T11:00:00+00:00 2020-02-19T12:36:36+00:00 Before consumers sat in front of mobile devices for hours every day, there were numerous browsers and operating systems web designers had to contend with. So, it’s not like the concept of cross-browser…
The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands and agencies turned to the tried and true ad channels — paid search, display, social, native, the list goes on — to (hopefully) drive as many shoppers to convert as…
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What To Do If People Hate Your Brand Mascot What To Do If People Hate Your Brand Mascot Suzanne Scacca 2020-02-17T13:00:00+00:00 2020-02-18T12:39:27+00:00 There are a number of reasons why businesses decide to use mascots to represent their brands: They want there to be a friendly and reliable face to welcome visitors to the site. They…
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The average B2B buyer’s journey involves consumption of 13 pieces of content. That’s the principal finding of a new survey from market research firm FocusVision. The company polled marketing executives at companies with at least 500 employees and $50 million in annual revenue who had purchased a martech solution in the past year. A mix…
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. YouTube tests a donate feature for creators, WhatsApp hits a milestone YouTube mirrors Twitch with…
Designing Ethically, Optimizing Videos, And Shining The Spotlight On Our SmashingConf Speakers Designing Ethically, Optimizing Videos, And Shining The Spotlight On Our SmashingConf Speakers Iris Lješnjanin 2020-02-14T14:00:00+00:00 2020-02-15T12:37:02+00:00 An important part of our job is staying up to date, and we know how difficult it can be. Technologies don’t really change that fast — coding…
