The news cycle has been dominated by discussion and speculation about the coronavirus or COVID-19. That’s also true in the tech press, as major industry events cancel and companies such as Apple, Facebook and Uber say revenues will likely take a hit because of supply chain issues or declining consumer demand. Online publishers have indicated…
Every marketer worth their salt is concerned about incrementality. Companies have, and should be, reevaluating their budgets, channels and service providers based on the ability to drive sales from advertising that they wouldn’t have captured otherwise. When it comes to Amazon, this issue is particularly important, because current SERPs can naturally cannibalize an otherwise organic…
Avoid Keyboard Event-Related Bugs In Browser-Based Transliteration Avoid Keyboard Event-Related Bugs In Browser-Based Transliteration Sandamal Siripathi 2020-03-06T12:00:00+00:00 2020-03-06T12:38:45+00:00 Google’s multi-language input method, known as Google Input Tools is a good example of a web app that uses transliteration to input non-English characters. The basic idea is to have a text box, in which users spell…
In twenty years as an industry analyst evaluating martech vendor platforms, I’ve witnessed hundreds of enterprises try to make good technology purchase decisions. All too often they get it wrong. You can’t blame those decision-makers. Marketers in particular face intense time pressures and can’t readily find good templates for doing this right. Stress around making…
Consumers are calling for protection from fake reviews. That’s one of the key findings from a new survey from Bazaarvoice. The company polled roughly 10,000 consumers in the U.S., U.K., France, Germany and Australia and discovered that 72% of consumers want retailers to take stronger action and create standards to prevent deceptive or fraudulent reviews….
Introducing Alpine.js: A Tiny JavaScript Framework Introducing Alpine.js: A Tiny JavaScript Framework Phil Smith 2020-03-05T11:30:00+00:00 2020-03-05T12:36:19+00:00 Like most developers, I have a bad tendency to over-complicate my workflow, especially if there’s some new hotness on the horizon. Why use CSS when you can use CSS-in-JS? Why use Grunt when you can use Gulp? Why use…
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TikTok is having a moment. Whether you use the app already or have spotted TikToks popping up on other social platforms, it’s clear that TikTok isn’t just another fleeting trend. It’s here to stay. Yet it’s easy to see how someone not familiar with TikTok (ahem, your boss) might dismiss it as a Snapchat reboot….
Why Are We Talking About CSS4? Why Are We Talking About CSS4? Rachel Andrew 2020-03-04T11:30:00+00:00 2020-03-04T12:35:32+00:00 There has been some discussion recently about whether there should be a CSS4, as in a defined “next version” of CSS. In this article, I take a look at the discussions around this, the pros and cons of creating…
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