20200928 ML Brief
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Different Ways To Design Digital Product Pages
I think it’s fair to say that when designing mobile product pages for physical products, you’ll use a similar layout and include the same details, regardless of the website. For instance, this is what product pages for Peloton bikes, Macy’s clothing and Truth Bars look like: There are slight differences in how the information is…
Microsoft Advertising adds brand safety with IAS partnership
Microsoft Advertising announced Monday that it has partnered with Integral Ad Science (IAS) to provide brand safety verification for the native ads that run on the Microsoft Audience Network. The Microsoft Audience Network encompasses ad inventory on Microsoft-owned and operated sites such as MSN, Outlook.com, and Microsoft Edge browser as well as partner properties. Advertisers…
What Digital Asset Management is and why marketers should care
Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is the “single source of truth” where marketers can find every relevant version of the media assets that have been created for the brand — images,…
How to bring more value to your email marketing
The continued dominance of email as a marketing channel is elevated further in a time when people are paying more attention to their inbox in real-time than ever before. But that doesn’t mean marketers don’t need to keep abreast of new technologies and tactics. Among the possibilities for today’s email campaigns is modifying content at…
Intuitive Design? No Such Thing!
Let’s start off by taking a quick glance at the definition of the word “intuitive” presented on Dictionary.com: “Using or based on what one feels to be true even without conscious reasoning: instinctive.” At the same time, Cambridge provides us with this definition: “Based on feelings rather than facts or proof:an intuitive approach/judgment.Most people have…
Stop forcing your B2B marketing org structure on your buyer’s journey
We’ve built our B2B marketing teams and respective budgets with specialists who know their marketing discipline and channel inside and out. Social Media rock stars, organized events pros, sales-driven field marketers, demand gen maestros and digital gurus deliver on their campaigns. This approach works for individual performance and, well, if you are competing in the…
Making the most of small-screen content for big engagement impact
There are a number of common phrases that speak to the power of “small” things. “Good things come in small packages” or “small but mighty” are just a couple that come to mind. But small content – in length, but especially in size on a handheld screen – holds enormous significance for brand storytelling and…
Unexpected Learnings From Coding Artwork Every Day For Five Years
For more than five years I have been creating one digital artwork a day, using code to generate patterns, shapes, and animations. My daily art project has helped me to explore my artistic style and learn the practice of coding in a playful way. When I started the project it was a challenge to come…
From comedy to diversity
Tissa Hami, a speaker at HubSpot’s Inbound conference, offers diversity, equity and inclusion training through her company Korsi Consulting. Nothing unusual about a diversity consultant, you might think: what’s unusual about Hami’s story is how she became one. Her initial are depressingly familiar. She joined a well-known white shoe law firm out of college as…
