We all know that SEO is the cornerstone of ranking higher, and this is why there are now hundreds of SEO tools all vying for your attention. To avoid splurging on an ultimately disappointing software, here’s the list of 10 most prominent SEO tools you can take for a spin before you spend even a…
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Smashing Podcast Episode 12 With Paul Boag: What Is Conversion Optimisation? Smashing Podcast Episode 12 With Paul Boag: What Is Conversion Optimisation? Drew McLellan 2020-03-24T05:00:00+00:00 2020-03-24T12:35:34+00:00 In this episode of the Smashing Podcast, we’re talking about the user experience around converting site visitors into customers. Can our selling techniques leave customers feeling cheated? And how…
Announcing Smashing Online Workshops Announcing Smashing Online Workshops Rachel Andrew 2020-03-23T18:00:00+00:00 2020-03-24T12:35:34+00:00 We had to postpone our SmashingConf in San Francisco until 10th–11th November 2020 and, like so many of you, our team will be staying firmly put at home for the next month or more. However, we know that many of you are still…
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Whatever the economic climate, investments in marketing technology are helping businesses meet increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the customer experience (CX). At the heart of those efforts for B2B marketers is the Marketing Automation Platform, which lets them execute, manage,…
Last month, WPP, the holding company for multiple agencies and networks including Oglivy, GroupM and Kantar, released its annual results for 2019. The company put forth a number of objectives across various business units, but one line especially caught our eye: “In the next two years, we plan to train 50,000 people to be able…
Creating Sortable Tables With React Creating Sortable Tables With React Kristofer Giltvedt Selbekk 2020-03-20T12:30:00+00:00 2020-03-21T12:35:57+00:00 Table sorting has always been a pretty hard issue to get right. There’s a lot of interactions to keep track of, extensive DOM mutations to do and even intricate sorting algorithms, too. It’s just one of those challenges that are…
The COVID-19 pandemic means that pretty much nothing is business as usual. Customers are concerned about how businesses are adapting to the situation — wondering if you’re open, have product available, if those products are safe, etc. There are several steps you should be taking now to ensure your customers can get answers when they’re…
Believe it or not, the internet has played a role in U.S. elections since 1996. That year all of the presidential candidates created websites, and yes, they looked like websites built in the 90s on cutting edge Netscape and Internet Explorer browsers. There was no Chrome to speak of back then, no Firefox, no Safari,…
