“I expected to be filling out HR forms and having coffee with people during Week 1. Instead, I was leading significant, cross-company customer communications. The marketing team gained significant visibility.” Jay Roxe started as CMO at cybersecurity company BitSight on March 16. His first day was spent – no surprise! — working from home. I…
Create Your Free Developer Blog Using Hugo And Firebase Create Your Free Developer Blog Using Hugo And Firebase Zara Cooper 2020-04-06T11:30:00+00:00 2020-04-06T12:35:23+00:00 In this tutorial, I’ll demonstrate how to create your own blog using Hugo and deploy it on Firebase for free. Hugo is an open-source static site generator and Firebase is a Google platform…
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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Group video chats in Facebook’s new desktop app, YouTube gears up to compete with TikTok…
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Lyft’s business is a two-way marketplace of riders and drivers and every city has its own supply and demand needs based on several factors like traffic, weather, community events. etc. Managing marketing and engagement in a dynamic marketplace comes with its own unique set of challenges of how to set region-specific budgets, bids, incentives to…
Releasing The Ethical Design Handbook When We Needed It Most Releasing The Ethical Design Handbook When We Needed It Most Ari Stiles 2020-04-03T10:00:00+00:00 2020-04-03T12:35:00+00:00 Ethics is a timely subject for all of us who work on digital products, so it was no surprise The Ethical Design Handbook was well received. There is a real need…
It’s a challenging time to be a marketer. Consumers are distracted, financial futures uncertain and volatility all but a guarantee. It’s a time when self awareness, realism and tact are crucial for success. We need to move fast, but controlled. Tomorrow is going to be different from yesterday, and two days from now different from…
With the introduction of state-mandated quarantines and non-essential business shutdowns, technology for marketing and communication are more important than ever. As businesses begin revisiting their budget and reassessing the ROI of SaaS technology, it’s important to keep productivity as a top priority. Start by assessing what tools are essential to your team, which ones are…
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