Virtually every B2B marketing automation vendor provides tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results. Combined, the core features offered by most B2B…
Baking Structured Data Into The Design Process Baking Structured Data Into The Design Process Frederick O’Brien 2020-04-09T11:30:00+00:00 2020-04-09T12:35:58+00:00 Search engine optimization (SEO) is essential for almost every kind of website, but its finer points remain something of a specialty. Even today SEO is often treated as something that can be tacked on after the fact….
The post ML 20200409 appeared first on Marketing Land. From our sponsors: ML 20200409
The post ML 20200408 appeared first on Marketing Land. From our sponsors: ML 20200408
Fellow contributor, Greg Heist, argued gamification is worth considering. I agree that it is, but there are pitfalls. My background with gamification goes back to when I took Kevin Warbach’s Coursera Gamification course, which is very helpful to understanding the opportunities and challenges of the practice. Don’t try it all There are many aspects to…
How To Set Up An Express API Backend Project With PostgreSQL How To Set Up An Express API Backend Project With PostgreSQL Chidi Orji 2020-04-08T11:00:00+00:00 2020-04-08T12:34:21+00:00 We will take a Test-Driven Development (TDD) approach and the set up Continuous Integration (CI) job to automatically run our tests on Travis CI and AppVeyor, complete with code…
Conductor released a new survey (registration required) that argues in favor of the value of SEO during an economic downturn. The survey had 317 respondents drawn from Conductor’s extended network across a range of industries, including B2B (24%), Retail (12%), Healthcare (11%), Media (10%) and others (travel and hospitality, consumer technology, financial services, insurance, automotive,…
Marketers are continuously dealing with a never-ending tsunami of data from multiple sources and wondering what to do with it all. It’s easy to come down with a bad case of “analysis paralysis” if you aren’t careful. Whenever feeling overwhelmed by too much data, I’m reminded of Andy Pearson, CEO at PepsiCo and named by…
The post ML 20200407 appeared first on Marketing Land. From our sponsors: ML 20200407
Smashing Podcast Episode 13 With Laura Kalbag: What Is Online Privacy? Smashing Podcast Episode 13 With Laura Kalbag: What Is Online Privacy? Drew McLellan 2020-04-07T07:00:00+00:00 2020-04-07T12:36:33+00:00 In this episode of the Smashing Podcast, we’re talking about online privacy. What should web developers be doing to make sure the privacy of our users is maintained? I…
