With its announcement this week of Value Finder, customer engagement platform Pega aims to help brands drive value from under-served customers. While messaging core customer segments about current products, brands can overlook the opportunity to reach large numbers of less engaged customers with relevant messages. Selling to the 80%. Matt Nolan, Senior Director of Product…
Content is the main currency for marketers, no matter what their industry, but the overabundance of content available to consumers has left many marketers with the question: How do I analyze the performance of my content? The question is valid and pressing whether we’re talking about content aimed at producing an outcome like a conversion…
In this article, we’ll be learning the concept of Generics in TypeScript and examining how Generics can be used to write modular, decoupled, and reusable code. Along the way, we’ll briefly discuss how they fit into better testing patterns, approaches to error handling, and domain/data-access separation. A Real-World Example I want to enter into the…
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From curious squirrels embracing the autumn season and cats finding a new favorite spot in a Halloween pumpkin to ancient traditions and the history of art — inspiration lies everywhere, as our new collection of wallpapers shows. For this October edition, artists and designers from across the globe once again challenged their creative skills and…
Google Analytics is one of the most popular marketing analytics platforms out there — and not just because its standard version is free. More than a million organizations worldwide use this platform to gain better insights on user behavior on their websites. However, for most web developers, their involvement with Google Analytics ends with just…
ON24, the digital experience platform focused on virtual events and webinars, today announced the launch of ON24 Conversion Tools, a set of solutions designed to support insights into buying signals and enable sales teams to prioritize and personalize interactions with leads. These tools join the existing set of ON24 Engagement Tools which track audience engagement…
Oracle today announced enhancements to Oracle Unity, the CDP which manages data across its marketing, sales and service offerings. A number of the updates are aimed at improving the CDP’s ability to support B2B marketing. The CDP race. This marks the latest advance in the CDP race among the major players in the CX space,…
Marketers’ already low expectations that they could safely attend in-person events this year have bottomed out, according to our latest Events Participation Index, which isn’t surprising as the planet passed a grim milestone of 1 million deaths tied to COVID-19 this week. But despite concerns over second and, in some cases, third waves of the…
React Native is one of the most widely used frameworks for building mobile applications. This tutorial is targeted at developers who want to get started testing React Native applications that they build. We’ll make use of the Jest testing framework and Enzyme. In this article, we’ll learn the core principles of testing, explore various libraries…
