If you’re a Google Analytics user and you’d like to know which iOS models and devices your visitors are using, there’s good news and bad news. The good news: When it can, Google Analytics is now breaking out specific iPhone and iPad models and listing them separately in the Audience > Mobile > Devices report….
Businesses need to shift their focus to the customer-managed journey as opposed to the static, “mapped” customer journey. This means moving from the idea that the customer journey is a controllable process to one that acknowledges that the customer is ultimately in charge. By understanding actual customer behaviour, businesses will gain what’s really important, customer…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Link building outreach: preparation meets persuasionJun 8, 2016 by Andrew Dennis Obtaining valuable, future-proof backlinks requires human interaction — and that means being prepared to offer something of value. Columnist Andrew…
Securing real links requires outreach. No matter the site, industry or audience, the only way to earn worthwhile links is through some form of human-to-human communication. Google is continuously improving its ability to detect spammy tactics, reducing the efficacy of manipulation and increasing the power of editorially given links. As Jon Cooper pointed out in…
There’s no doubt that simple design is hard, since it requires much more thought and inspiration. It’s about understanding exactly what your users need. Colors play a major role, and today I’d like to show you a couple of illustrations that may motivate you to try out some new color combinations and techniques. Take a…
After overhauling the look of mobile Pages last fall, Facebook is experimenting with a new design for the desktop version of Pages that drops right-rail ads from the page, among other changes. According to screenshots posted on Twitter by The Next Web’s head of content Matt Navarra, the redesigned desktop Pages adopt the changes Facebook…
Last week, Google shared the roadmap for developing feature enhancements for the accelerated mobile pages (AMP), including a status update for ad-related projects. On Tuesday, the company shared some early ad performance results on AMP content. Within that roadmap are plans for adding support for pre-roll video ads in AMP video, sticky ads that stay…
tanuha2001 / Shutterstock.com Using the Twitter app on Android? Today, your microblogging app is sporting a new look, no matter where you reside in the world. The new Twitter for Android has taken user feedback to enhance the user design and to simplify the user experience. As seen below, the design has swipe functionality to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Review improvement strategies for franchise and multi-location companiesJun 7, 2016 by Brian Patterson WIth local business reviews influencing click-throughs from search (and possibly even local rankings themselves), columnist Brian Patterson notes…
