Persuasion. Influence. Psychology. The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of their audiences. When it comes to ad copy, there may not appear to be a lot we can do to actively influence our search audience. Short of a screaming headline (not allowed), all we have…
I love to fish. Over the years, I’ve enjoyed many excellent fights and satisfying catches, but I’ve also spent days staring at my line without so much as a nibble in reward. On those days, it can be pretty tempting to give up and assume, “There are no fish in this river!” Of course, it’s…
Alexander Supertramp / Shutterstock.com If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches with a question is heading nowhere but up and to the right. This, the argument goes, should in turn impact our digital strategy as we strive…
Today will be a day in history regardless of what happens over the next weeks. The majority of people in the UK voted to leave the EU, and this made clear once again that many people in our society think the current situation is no longer acceptable. Unfortunately, we think blaming those people is the…
With full-screen video and comment overlays, YouTube’s mobile livestreaming bears a closer resemblance to Periscope than Facebook Live. YouTube has had a livestreaming product since 2011. But it hasn’t been a great one. It required a lot of technical know-how and wasn’t possible to use on mobile. As a result Twitter’s Periscope and Facebook Live…
Combining SEO with Influencer Marketing enables you to ensure you are identifying the right influencers, based on the keywords and content campaigns you are already optimizing for. This white paper from gShift includes: why influencer marketing should be in your mix; the link between SEO data and influencers; influencer analytics and reporting; and a getting…
The now almost-cliche response to the issue of ad blocking is: “Deliver better ad experiences that consumers don’t want to block.” Easier said than done. Indeed, there’s no simple solution to this growing industry challenge. Forecaster eMarketer estimates that this year, 70 million people in the US will use ad blockers, representing growth of nearly…
Some publishers and creators are already making money from using Facebook Live. Facebook pays them. But Facebook isn’t going to pay everyone. So if Facebook wants everyone — especially digital celebrities and publishers that are used to making money from their YouTube videos — to be using Facebook Live, then at some point, Facebook will…
In the tech industry, many of us came of age during hip-hop’s rise as a dominant art form. Its spirit of individualism, bravado, and constant reinvention makes it impossible for us not to admire. Our thought leaders craft mixtapes and pour millions of dollars into apps that decode rap lyrics. The founders of my former…
Ad network InMobi has agreed to pay nearly $1 million to settle Federal Trade Commission charges that it deceived consumers and tracked their locations without knowledge and consent. In its complaint for civil damages and a permanent injunction (below), the FTC alleged that even if consumers had denied the location services request of one of…
