US mobile ad revenue in 2015 was approximately 35 percent total digital revenue or $20.8 billion. However, revenue from in-app ads is dwarfed by in-app purchase revenue and paid apps according to the AppsFlyer State of In-App Spending report. The AppsFlyer study looked at “over 100 million users across over 1,000 apps that have in-app…
The trend of ad-free Facebook Pages continues. Facebook has started testing another redesign of its desktop Pages that omits the ads that normally appear on the right-hand side of the page. A reader tipped us off to the new look, and a Facebook spokesperson confirmed that this is one of the ad-free layouts the company…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google adds cloud-based tools for online video programs with purchase of AnvatoJul 11, 2016 by Barry Levine The tech giant can now offer online video editing and other services as it…
From the Anvato announcement Google has taken another step toward becoming a one-stop, cloud-based solution for major media companies. Late last week, the tech giant announced its acquisition of Mountain View, California-based video platform Anvato. Deal terms were not made public. Anvato’s Media Content Platform automates the encoding, editing, publishing and secure distribution of video…
For some time, we’ve run up against the limits of what CSS can do. Those who build responsive layouts will freely admit the frustrations and shortcomings of CSS that force us to reach for CSS preprocessors, plugins and other tools to help us write the styles that we’re unable to write with CSS alone. Even…
Last October the European Court of Justice killed the 15-year Safe Harbor agreement that allowed the transfer and processing of data between servers in the US and Europe. Since that time the US and EU have been scrambling to find a framework to replace it that would provide sufficient safeguards for European citizens’ data. The…
Earlier this week the US Justice Department asked a judge in San Francisco to compel Facebook to produce internal documents tied to a 2010 asset transfer to the company’s Irish subsidiary. For several years the IRS has been investing whether the social site understated the value of those assets by billions of dollars. The company…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SEO is as dirty as everJul 8, 2016 by Patrick Stox Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name….
As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry. For every company doing things right, it seems there are many more who have not updated their practices or still…
Smartphone usage of apps continues to soar. Recent data from comScore show that 44 percent of all digital media time is spent using smartphone apps. That makes the world of apps a critical one for marketers to understand and embrace. At the most recent SMX Advanced, both Tam Phan, Organic Growth Specialist on the App…
