Twitter’s latest deal with the NBA marks one first for the social network and one for its relationship with the sports league. First the deal — a two-year extension and expansion of the deal originally struck between Twitter and the NBA in 2013 — marks the first time that Twitter has signed a deal with…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Moz shows you the faster way to find duplicate local business listingsJul 19, 2016 by Digital Marketing Depot Detection of duplicate listings is a core task of any citation audit, and…
Detection of duplicate listings is a core task of any citation audit, and manual research can make it a time-consuming one. Automating the search for duplicates can significantly reduce staff workload, enabling both agency marketer and in-house Local SEOs to meet duplicate removal goals with greater efficiency. This white paper from Moz will show you…
Behind every great invention lie dozens of sacrificed prototypes. It took Michele Ferrero almost five years to perfect the spherical wafer within the famous chocolates that bear his name. No great product or invention emerges fully formed, and this applies to great websites and software as well. Whether you’re working on digital products or chocolates,…
Tumblr is in a bad way. Three years after Yahoo bought the company in a $1.1 billion deal, the social network is having such a hard time getting brands to buy its ads that it’s started to lean on its parent company’s traditional banner ads and one of its would-be rivals’ ad networks to help…
Yahoo has reported hit-and-miss earnings today for the second quarter of 2016. The company says it earned about $1.31 billion, up from $1.24 billion last year and ahead of the expected $1.08 billion. But earnings per share came in at nine cents, below the expected 10 cents per share. In Q2 of 2015, earnings per…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The evolution of marketing platforms: From automation to journeysJul 18, 2016 by Barry Levine The next generation of marketing automation is emerging, and it’s more focused on machine-informed journeys than rule-based…
In the beginning, marketing automation platforms grew other channels and tools around their core of email marketing. The basic mode involved if/then rules: if a customer takes this action, show this response. But overlapping campaigns with if/then rules become very complicated very quickly, especially when you’re talking about millions of customers, each one in a…
Computers and human beings don’t speak the same language. So, to make interaction possible, we rely on graphical user interfaces (GUIs). But GUIs come with a natural barrier: People have to learn to use them. They have to learn that a hamburger button hides a menu, that a button triggers an action. But with technology…
We’re several years into the beacon and “internet of things” era and only in the past year are we starting to move beyond pilot-stage implementations. Beacons have been most associated with retail in-store marketing (e.g., offers) but they have a much wider array of uses. Despite their utility, beacons face a number of challenges. Rolling…
