Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: [WATCH] Marketing Land Live #21: Payday loans, Twitter verification requirements & moreJul 25, 2016 by Matt McGee In our latest show, we talk about Google’s delayed implementation of the payday loans…
Following several rounds of bidding and rumors this weekend, it was confirmed this morning that Yahoo is being acquired by Verizon for $4.83 billion. In 2015 Verizon acquired AOL for roughly $4.4 billion. Effectively AOL and Yahoo will be merging, a deal once proposed by AOL’s CEO Tim Armstrong but rejected by Yahoo. Here’s what…
As a developer, I work a lot with e-commerce websites and, as a result, with a lot of payment gateways. I’m fortunate that I get to work on many different projects for different clients, each with its own unique challenges. I have, therefore, found myself working with a lot of different payment gateways over the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 3 signs your landing page copy is leaving your visitors high and dryJul 22, 2016 by Khalid Saleh Are your PPC landing pages failing to convert, despite getting great traffic? Columnist…
There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it. In…
Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant analyzing performance didn’t require too much slicing and dicing to get meaningful takeaways from paid search data, and often a simple brand vs. non-brand look would do the trick. With the rise…
Earlier this week, Hulu updated its privacy policy to state that the digital video service now ignores Do Not Track requests sent by people’s browsers that, when enabled, ask that their browsing behavior not be tracked by a company, typically when not on that company’s site. Hulu used to honor “Do Not Track” requests. As…
Something I see clients struggle with regularly is the question, “Who should I trust to create our content?” I get it. It’s hard to know who should speak for your brand. Do you want it to be the marketing team, your agency, a freelancer, a dedicated writer or another option altogether? There are many options,…
So, what do we have this week? Well, it’s quite a lot actually. For example, there’s now a deal that might make Opera’s browser a Chinese business, leaving all privacy and security efforts that have recently been made in the browser uncertain. If you want to dive into learning ECMAScript 6, Wes Bos has published…
Systems for managing content are more often than not rather opinionated. For example, most of them expect a certain rigid content structure for inputting data and then have a specific engraved way of accessing and outputting that data, whether or not it makes sense. Additionally, they rarely offer effective tools to break out of the…
