Fotos593 / Shutterstock.com Facebook has sent out a warning to advertisers: cut down the time it takes to load your web pages or we’ll cut the reach of your ads. Facebook plans to start considering how long it takes a link brands include in their ads to load when it decides whether to show that…
“B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” is the source for the latest trends, opportunities and challenges facing the market for predictive marketing tools. In this report you will learn: Who the leading players are in predictive marketing analytics platforms What you should look for in a predictive marketing analytics solution What trends are…
Some of the apps in Ibotta’s new app-to-app affiliate network Customers who make purchases of selected real-world products and services offered by the free Ibotta shopping app, and then send back photos of their receipts, have received over $110 million in rewards since the app’s launch in 2012. Today, the Denver-based company is extending its…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Search competitor analysis: backlinks, keywords and pagesAug 31, 2016 by Andrew Dennis Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts…
Prototyping is essential to help your team create the best product possible. It’s a chance to experiment with ideas and turn them into something tangible that you can test and build upon. When you fail with your prototype, you land softly — there’s always the chance to iterate and improve. The team behind Adobe’s new…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to launch your employee advocacy programAug 30, 2016 by Digital Marketing Depot Employee Advocacy has emerged as a go-to strategy thanks to companies like Salesforce, Humana, Vodafone,IBM, and hundreds of…
Kontakt Gateway, with Location Engine software New products from a Kracow, Poland-based international company give a glimpse of where beacons could be heading. The products from Kontakt.io — three hardware, one software — set up a beacon ecosystem that: makes beacons mobile on the thinnest-ever credit-card sized devices; adds beacons to the IFTTT ecosystem, where…
Employee Advocacy has emerged as a go-to strategy thanks to companies like Salesforce, Humana, Vodafone, IBM and hundreds of others across the globe who are pioneering the way with successful programs. Marketers know that employees are an incredibly valuable asset to a brand, and there is an opportunity to partner with them to drive awareness,…
There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that it is very possible it does. Reading articles, experiments and case studies is great, but we’re always eager to test things out for ourselves. We maintain a bunch of test…
Static site generators are pretty en vogue nowadays. It is as if developers around the world are suddenly realizing that, for most websites, a simple build process is easy enough to render the last 20 years of content management systems useless. All right, that’s a bit over the top. But for the average website without…
