Learn how to engage teams, persuade stakeholders and drive action by turning your marketing dashboard into a storytelling canvas. Download this guide from Beckon and get concrete advice on how to: Take control of the marketing story Ensure that your marketing dashboards answer business questions Add variety and context to your marketing dashboards Visit Digital…
As hectic as it can be, we are lucky to be in an industry that is constantly evolving. One day it may be a new ad extension, the next day an algorithm change; it could even be a complete transformation in how ads are written. Needless to say, it’s exciting to always be learning and…
This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given marketing challenge. In fact, there are times when SEO is just simply not a good fit. In this article, I am going to look at a few common scenarios…
We all know digital video is leaving its mark on television, but the jury is still out as to just how significantly it’s affected. TV still dominates in terms of viewership and ad spend, but data shows that consumer behaviors and marketing dollars are shifting. The driving forces behind these shifts seem to be that…
There’s no single event as big as the Super Bowl when it comes to brand advertising. This year, more than 50 brands invested upwards of $4.5 million to buy a Super Bowl ad – and that doesn’t include what each advertiser spent on creative, or the digital costs of extending a campaign beyond the 30…
SGS (formerly Société Générale de Surveillance) is a global service organization and provider of inspection, verification, testing and certification services across 14 industries. SGS’ website (along with 60 localized websites) primarily promotes the organization’s core services, as well as provides access to a multitude of useful services, supplementary content and tools. Our goal was to…
When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue. Measuring our success in SEO helps us to justify the importance of its role in marketing, ensure budget allocation and solidify our roles in the organization. Tracking…
Ah, the SEO request for proposal (RFP). Whether you are writing one from the client side or responding to one as an agency, they are a foundational part of enterprise-level SEO. While each RFP should include a few questions that are unique to the business at hand, there are also some “standard” questions that can…
The common wisdom for most companies that set out to build an app is to build a native Android or iOS app, as well as a supporting website. Although there are some good reasons for that, not enough people know about the major advantages of web apps. Web apps can replace all of the functions…
Tying foot traffic in physical stores with mobile ads has become fairly commonplace, so mobile ad platform MobileFuse is taking the next step. The New York City-based company is partnering with location intelligence provider Cuebiq, also headquartered in New York, to offer what they say is the first service to determine mobile “Dwell Lift.” MobileFuse…
