These days, bidding on your competitors’ branded terms has become a common practice for paid search advertisers. To be honest, the logic behind this trend seems sound. After all, if someone is typing in a competitor’s business name, they are interested in what your competitor has to offer… which means they are probably interested in…
Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click-through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of using programmatic advertising in this guide from Oracle: Deliver advertising that enhances the customer experience; prove…
Pinterest’s new “Promote” button might as well have been labeled an “easy” button for advertisers. In a mere 9 seconds advertisers can go from viewing a pint to promoting it across Pinterest. The new Promote button will quickly pull up the information from a pin and give brands everything they’ll need to advertise in a…
Successful ad networks are using these eight strategies to keep their businesses thriving. Learn from the industry’s top performers, and unlock secrets to how you can advance your ad network to play with the big dogs. This white paper from Tune explains: how to differentiate yourself and stand out to publishers what a fraud score…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’Sep 15, 2016 by Barry Levine The company, known for its A/B testing, now adds server-side access, OTT devices, and even…
You may know Optimizely as the A/B testing company for Web and mobile. But today, the San Francisco-based firm is unveiling a new version of its product line that signals its full emergence as “an experimentation platform” for any connected device, in any channel. The new product line is called Optimizely X. It includes enhancements…
Two years ago, California signed into law what was popularly called the “Yelp bill.” It prohibited use of “non-disparagement” clauses in consumer contracts. Now, Congress appears on the cusp doing something similar. Earlier this week, the US House of Representatives passed the Consumer Review Fairness Act (HR 5111). Like the California law, it prevents businesses…
Once upon a time, in the not-so-distant past, people considered websites to be a prime indication of how users’ attention was brief and unforgiving. Remember the dreaded bounce rate? Remember the numerous times you worried that your content and graphics might not be 100% clear to users? That was nothing. Compared to mobile, engaging users…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce opens up Lightning Bolt portal templates for specific business needsSep 14, 2016 by Barry Levine The new offerings build on last year’s launch of its Community Cloud template. Everything you…
Salesforce has added bolts to its Lightning. Last year, the company released generalized self-service portal templates using its Community Cloud, for businesses’ customers, partners, and employees. The templates were built with the company’s Lightning framework. Lightning enables portals for web and mobile apps to be readily assembled via the use of drag-and-drop functional components, like…
