Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce introduces Einstein — an AI layer for all its cloudsSep 19, 2016 by Barry Levine The company is going beyond its previous integrations of computer intelligence, making embedded predictive and…
Bokic Bojan / Shutterstock.com Einstein made his name, in part, by demonstrating a new understanding of the relationship between matter and energy. Today, he is lending his name to Salesforce’s newest effort to understand the relationship between customers and your business. The company is announcing a layer of artificial intelligence (AI) that is branded with…
It’s finally happening. Starting today — four months after announcing it would do so — Twitter will no longer count photos, videos, polls and quoted tweets against the 140-character limit for normal tweets. Promoted Tweets are a different story. Any photos, videos, polls and quoted tweets included Promoted Tweets created using Twitter’s ad dashboard will…
When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and general hand-wringing you do. It isn’t easy for enterprise brands to get their location data in order. Juggling the info for hundreds or thousands of locations can quickly become overwhelming….
If there is one thing that will stand the test of time, it’s thumb placement on mobile devices. This makes consideration of the “thumb zone”, a term coined in Steven Hoober’s research, an important factor in the design and development of mobile interfaces. Have you ever interacted with a mobile website or app that simply…
A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes brands’ app/retention strategies more important than ever. Push notifications are widely regarded as a tool to boost app retention. However, comScore data show that consumers often decline notifications. Just under 40 percent…
Over the past two years, digital media time has grown significantly but most of that has been driven by mobile and apps in particular. The world of apps, however, is much smaller and more concentrated than the PC internet. Just under 60 percent of total digital media time is now spent in apps (58 percent)….
Twitter scored 2.3 million total viewers for its first-ever livestream of an NFL game on Thursday night, according to figures provided by the NFL on Friday that counted a view once the broadcast had played 100% in-view for at least three seconds. Like the livestream’s viewing experience, the viewership figure is fine but not outstanding….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customersSep 16, 2016 by Barry Levine New report on emerging tech in next five years also points to…
Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian Hopkins, co-author (with Adam Silverman) of a new Forrester Research report, The Top Emerging Technologies to Watch: 2017 to 2021 ($499 for individual purchase). It’s about the top 15 developing…
