Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Oracle updates its Marketing CloudSep 28, 2016 by Barry Levine Enhancements include a revised Canvas for orchestrating multichannel journeys and new drag-and-drop A/B testing for mobile apps. Google launches free version…
How well do you think you know the users who come to your website? Can you tell me about your best customer’s buying habits? Or maybe how long your average customer goes between purchases? Or which customer channel converts more than any other channel? Most marketers will unwaveringly claim to know a wealth of information…
Four years ago, Jason Grigsby asked a surprisingly difficult question: How do you pick responsive image breakpoints? A year later, he had an answer: Ideally, we’d set responsive image performance budgets to achieve “sensible jumps in file size.” Cloudinary built a tool that implements this idea, and the response from the community was universal: “Great!…
(Credit: MobileFuse) Since the birth of advertising, marketers have been trying to figure out how such messaging might work best. This week, two new studies presented at the Ad Week conference in New York City offer a few hints. The Advertising Research Foundation (ARF) released its study, “How Advertising Works Today,” which focused on the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Content and SEO: Building linkable contentSep 28, 2016 by Andrew Dennis What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share. How do…
Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only 26 percent believed that their marketing analytics tools are well-integrated and work seamlessly together. On the other hand, marketers are 39 percent more likely to see improvement in their overall marketing…
There are many reasons why one may want to embed JavaScript capabilities into an app. One example may be to take a dependency on a JavaScript library that has not yet been ported to the language you’re developing in. Another may be that you want to allow users to “eval” small routines or functions in…
Twitter is rewarding its loyal Periscope users. Announced today, the Periscope VIP program is intended for broadcasters who are actively engaged, giving them access to benefits and recognition within the community. Plus, Periscope promises that its biggest influencers will unlock even more achievements as they grow their audience. Benefits include a designated Periscope badge, which…
As the marketing world continues to evolve so rapidly, and often without warning, it’s key to constantly evaluate the industry and marketplace in order to stay current and competitive when changes happen, or risk being left behind. This guide froom Emarsys highlights five of the biggest trends marketers and retailers should expect to see, and…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 Ws of the sharing economy: How social data gives marketers a competitive edgeSep 27, 2016 by John Donnelly III Why should you be paying attention to the sharing economy? Columnist…
