Chances are pretty good that you’ve worked with, or at least understand the concept of, server compression. By compressing website assets on the server prior to transferring them to the browser, we’ve been able to achieve substantial performance gains. For quite some time, the venerable gzip algorithm has been the go-to solution for reducing the…
Ken Wolter / Shutterstock.com Salesforce is continuing its buying spree with today’s announcement that it is buying data management platform (DMP) Krux. Although deal terms were not disclosed, The Wall Street Journal and others are reporting the price tag was around $700 million. The announcement was made Monday, just before today’s opening of Salesforce’s big…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How mobile has changed the way we search, based on 10+ years of eye-tracking studiesOct 4, 2016 by Kristi Kellogg How has the rise of mobile changed the way people view…
Chris Pinkerton, the vice president of business development at Mediative, has been tracking the ways viewers look at the Google search engine results page (SERP) since 2003. In that time, Mediative’s eye-tracking studies have revealed major shifts in the way users consume the SERP. At SMX East 2016, he explored the ways the proliferation of…
Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to a steady flow. The September start of the “blue links” rollout, along with announcements from some high-profile participants in the AMP Project, are advancing the open-source initiative on multiple fronts. Google’s AMP expansion Since Accelerated…
React.js is a popular JavaScript library for building reusable UI components. React Native takes all the great features of React, from the one-way binding and virtual DOM to debugging tools, and applies them to mobile app development on iOS and Android. With the React Native Universal Windows platform extension, you can now make your React…
Amazon is making a push to sell more of its Alexa-enabled devices with “Alexa Moments,” a new ad campaign that launched today and will feature more than 100 different spots in rotation over the next few months. The company says the ad campaign was inspired by the “unique, creative ways in which our customers use…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Authority & link building with real-time PenguinOct 3, 2016 by Marcus Miller Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what…
So it happened. Google finally released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of Google’s core ranking algorithm. In this post, I want to take a look at what Penguin is, how this update affects the SEO community as a whole and…
Many people are more afraid of duplicate content than they are of spammy links. There are so many myths around duplicate content that people actually think it causes a penalty and that their pages will compete against each other and hurt their website. I see forum posts, Reddit threads, technical audits, tools, and even SEO…
