For most advertisers, the process for placing bids has remained largely the same for the last 15 years. It is a complex, massively time- and data-intensive chore that can exceed the capabilities of human marketing teams. This makes search bidding a perfect candidate for big data analytics and high-frequency bid automation — or Predictive Search…
Various studies appear to show that people don’t like interstitial ads. Google wants to ban most interstitials following a search click. And a recent “neuroscience” study from MediaBrix and Neurons Inc. comes to a similar conclusion. The companies used eye-tracking and other biometric techniques to test various in-app mobile video ad units for user engagement…
Whether or not you celebrate Halloween, there is something magical about that special spooky day, surrounded by mystery, horror, scare and trick-or-treat candies for kids and adults alike. In this post, we celebrate the creative side of Halloween with those of you who are also planning to celebrate with friends. The post features artists around…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: If you’re in the U.S., this marketing data company has a psychology profile on youOct 17, 2016 by Barry Levine Cambridge Analytica is transitioning from defense and political clients into the…
Where you are, what you buy, and your age. These are the kinds of attributes that digital marketers commonly employ for targeting. London-based Cambridge Analytica is adding an additional layer: psychology. With U.S. offices in New York City and Washington, D.C., the company is now redirecting its psychological targeting from national security and political clients…
DialogTech has integrated with LiveRamp as part of a new call data and attribution offering for display ads. The product is intended to enable marketers to optimize their display campaigns to drive more calls and to identify audiences more likely to convert over the phone. Calls have documented importance in high-consideration categories like home services…
We’re growing! Marketing Land has a new sibling with today’s launch of our new editorial website, MarTech Today. As you can gather, this new website is dedicated to covering the rapidly expanding world of marketing technology, or “martech,” as it’s commonly called. Marketing technology forms the foundation of most of what marketers do today, whether…
In the past few months, chat bots have become very popular, thanks to Slack, Telegram and Facebook Messenger. But the chat bot idea is not new at all. A chat bot interface is mentioned in the famous Turing test in 1950. Then there was Eliza in 1966, a simulation of a Rogerian psychotherapist and an…
As marketers, we all strive to create the ultimate customer experience. And in two weeks, experts are gathering at MarTech Europe in London to share insights into how they’ve aligned their organisations’ technology, marketing and management to serve the evolving customer needs. The agenda is packed with more than 20 case studies, keynotes and fireside…
Versium’s visualization of a combined business and consumer predictive profile. Last month, Microsoft boosted its Dynamics 365 customer relationship management (CRM) system through a new alliance with Adobe’s Marketing Cloud. This week, Microsoft and predictive analytics firm Versium are announcing a new integration that boosts the CRM’s ability to highlight which individuals and businesses are…
