ML 20200521
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Marketers still struggle to build a unified source of data
Marketing organizations are being tested like never before. Many businesses are being forced to reconsider every aspect of their business model, pushing marketers to realign their strategies while in motion. All the while, marketing organizations, and the marketing operations teams who support them, are trying to get a handle on their data to avoid making…
Understanding Machines: An Open Standard For JavaScript Functions
Understanding Machines: An Open Standard For JavaScript Functions Understanding Machines: An Open Standard For JavaScript Functions Kelvin Omereshone 2020-05-21T10:30:00+00:00 2020-05-21T12:08:57+00:00 As developers, we always seek ways to do our job better, whether by following patterns, using well-written libraries and frameworks, or what have you. In this article, I’ll share with you a JavaScript specification for…
ML 20200520
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4 takeaways from Walmart’s Q1 earnings for brands, e-commerce marketers
Walmart U.S. reported total revenue of $134.6 billion, up 8.6% year-over-year for the first quarter in its fiscal year 2021. The financial report sheds light on the company’s shifting approach to e-commerce as well as broader consumer trends during the coronavirus pandemic. So long, Jet.com The biggest news? After acquiring the fledgling Jet.com for $3.3…
Soapbox: As customers are forced to cheat on their favorite brands, will they come back?
With desperate times come desperate measures. As retailers and etailers struggle to keep products stocked by the hour, many of us can attest to forgoing our favorite brands for any available brand on the shelf. But the question is, will forced brand switching have an impact on loyalty for the long term? Online behavioral data…
How To Make Performance Visible With GitLab CI And Hoodoo Of GitLab Artifacts
How To Make Performance Visible With GitLab CI And Hoodoo Of GitLab Artifacts How To Make Performance Visible With GitLab CI And Hoodoo Of GitLab Artifacts Anton Nemtsev 2020-05-20T10:30:00+00:00 2020-05-20T12:37:26+00:00 Performance degradation is a problem we face on a daily basis. We could put effort to make the application blazing fast, but we soon end…
YouTube Select: YouTube’s new premium advertising program adds connected TV targeting
YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as Google Preferred and connected TV viewing into a global offering. Google Preferred allowed advertisers in select markets to target the…
Can Data Visualization Improve The Mobile Web Experience?
Can Data Visualization Improve The Mobile Web Experience? Can Data Visualization Improve The Mobile Web Experience? Suzanne Scacca 2020-05-19T11:30:00+00:00 2020-05-19T12:09:18+00:00 It can be tough to prioritize the mobile experience when it often feels like a compromise. Don’t include as much text. Remove some of your images. Stay away from features that get in the mobile…
ML 20200519
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