Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: What the line for Snap Inc.’s Spectacles was like on release dayNov 10, 2016 by Tim Peterson By 8 a.m. more than a dozen people were waiting in line to buy…
For marketers, Christmas isn’t just one day a year — months of planning and weeks of meticulous optimization precede our celebration of the holiday season. For many retail businesses, it’s sink or swim during the holiday season, and they are moving from the planning to implementation phases of the holiday season now, with Black Friday…
I have been drawing desktop wallpapers for Smashing Magazine’s monthly collections for over a year now, and every time it’s a very fun and challenging mission. In this article, I would like to share how I approach all stages of the process and provide general techniques for creating vector illustrations in Adobe Illustrator. Hopefully, you…
A new movement in marketing is growing — and you’re probably starting to hear about it in the media, at events and in the boardroom. Open Garden is a blueprint for a marketing and advertising ecosystem that’s connected at the data layer. It’s a simple, transformative idea. By building your own Open Garden, you can…
The individual who, for six years, has overseen the growth and recent deceleration of Twitter’s advertising business, Adam Bain, has decided to leave the social network, a Twitter spokesperson confirmed on Wednesday after The New York Times reporter Mike Isaac and Recode reported the news. After 6 years and a once-in-a-lifetime run, I let Jack…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pinterest adds measurement, data vendors to its Marketing Partners programNov 9, 2016 by Tim Peterson Pinterest has given its ‘Good Housekeeping Seal of Approval’ to several companies that can now track…
rvlsoft / Shutterstock.com On Wednesday, Pinterest added marketing measurement and data companies to its Marketing Partners (née Marketing Developer Partners) program. A quick refresher on Pinterest’s Marketing Partners program: Pinterest introduced the program in April 2015 as a way to open up its automated tools to post content and buy ads on its platform, but…
Buttons are a common element of interaction design. While they may seem like a very simple UI element, they are still one of the most important ones to create. In today’s article, we’ll be covering the essential items you need to know in order to create effective controls that improve user experience. If you’d like…
In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of engagement. Today, we want to discuss how to improve the discoverability of your off-site content in search, so it can be found in the first place. When marketers think of SEO,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Snapchat copies two of Instagram’s features, adds World LensesNov 8, 2016 by Tim Peterson Snapchat adds ways to rewind and share Stories and rolls out World Lenses to augment the reality…
