Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. This guide from AdRoll examines the history of attribution models and dives deep into platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pinterest queues up autoplay video ads for new Explore tabNov 15, 2016 by Tim Peterson American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test…
A few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter, Instagram and Snapchat — and testing video ads that play automatically. American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test Pinterest’s autoplay video ads, which Pinterest announced…
Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to 0.17 percent, according to Google. In contrast, native ads enjoy much higher CTR and…
According to reports, Apple is developing digital glasses. However, if the product appears at all it won’t be until 2018 at the earliest. The glasses would reportedly offer augmented reality experiences. It would also, like Apple Watch, require an iPhone for connectivity. The company is under pressure to produce new hardware products that further diversify…
Three user interfaces (UIs) go to a pub. The first one orders a drink, then several more. A couple of hours later, it asks for the bill and leaves the pub drunk. The second UI orders a drink, pays for it up front, orders another drink, pays for it and so on, and in a…
Managing the volume of marketing content that needs to be created, distributed, analyzed and managed has become complicated, time-consuming and costly for many organizations. A crowded field of content marketing tools has emerged to help brand marketers automate their content marketing strategies and tactics. The 2nd edition of Marketing Land’s “Content Marketing Tools: A Marketer’s…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to avoid an outbound link penalty from GoogleNov 14, 2016 by Tony Edward We’ve all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward…
Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that previously took place in the depths of Usenet are now emerging on Reddit. In a matter of seconds, you can find massive online communities dedicated to everything from astrophysics to Zen. As a marketer, it’s…
We all recognize emoji. They’ve become the global pop stars of digital communication. But what are they, technically speaking? And what might we learn by taking a closer look at these images, characters, pictographs… whatever they are ? (Thinking Face). We will dig deep to learn about how these thingamajigs work. Please note: Depending on…
