With video expected to feature in 80 percent of consumer internet traffic by 2019, it’s no wonder traditional advertising budgets are being re-prioritized to reflect this. And as the digital video advertising market continues to expand — with double-digit growth expected annually until 2020 — programmatic video has immense potential. The benefit of programmatic video…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Setting SEO KPIs for small manufacturing websitesNov 22, 2016 by Dianna Huff Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for…
Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts as they show you how to…
For many people outside of marketing, Google Analytics can quickly become overwhelming. This is particularly true for the owners of small manufacturing firms. Without the time and resources to properly understand and use the vast amount of data in Analytics, many small manufacturers simply look at top-line traffic as evidence their website is “working.” The…
mama_mia / Shutterstock.com On Tuesday, Google announced three new features for app marketers to use when promoting their apps via Universal App Campaigns, the campaign type that automatically syndicates app promotion ads across Google search, YouTube, Play store and Google Display Network. Automated Video Ads With a product called AutoDirector, Google can automatically pull images,…
I’m always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve their Yelp pages. From dissecting Yelp’s own videos about their product, to building detailed review analysis, to straight up asking Yelp for clarification on their mixed messages, I’m on the hunt for every little…
Mark Van Scyoc / Shutterstock.com Following a brouhaha in July after the FTC spanked Warner Brothers for promoting a product without full disclosure about their engagement with the brand, the governmental agency has announced that it has come to an agreement with the entertainment conglomerate. In an unanimous Commission vote, Warner Brothers is now not…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook removes agencies from Marketing Partners program with badge eliminationNov 21, 2016 by Tim Peterson Facebook is eliminating its Marketing Partners program’s media buying specialty, which will remove all agencies from…
Facebook is returning its Marketing Partners (née Preferred Marketing Developers) program to its roots as a roster of advertising and marketing technology providers and putting some agencies that had been part of the program at a further remove. Facebook plans to eliminate the “media buying” speciality from its Marketing Partners program that grants a Good…
There’s a reason transparency is such an important topic of discussion throughout the industry. In June, the Association of National Advertisers (ANA) published a bombshell of a report revealing that executives were aware of — and sometimes mandated — extensive use of nontransparent practices like rebates and kickbacks. As a direct response to the report,…
