Albert Einstein said “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered marketing world. Where are you on that continuum? Take our quiz and find out…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 51% of US adults have bought something online via their cellphones [Pew data]Dec 19, 2016 by Matt McGee Latest Pew e-commerce research also shows that 80 percent shop online, but buying…
It’s no secret that the cellphone has had a huge impact on commerce — whether online or in-store. More than three years ago, we were writing about “showrooming” — when consumers research products in-store but buy online — and more recently we’ve talked about “webrooming” — the flip side of that. The latest e-commerce report…
As Google has come under fire for search suggestions like “are women evil” or actual results questioning whether The Holocaust happened, those who oversee its search engine aren’t ignoring the issue. They’re just taking time to figure out the best and most comprehensive response. This week, I met with several engineers and executives involved with…
Apple taught us, “There’s an app for that.” And we believed it. Why wouldn’t we? But time has past since 2009. Our mobile users have gotten more mature and are starting to weigh having space for new photos against installing your big fat e-commerce app. Meanwhile, mobile browsers have also improved. New APIs are being…
This research conducted by Aberdeen Group dives into the true cost of website performance and shows how leading organizations are able to boost their sites to eliminate delays, increase visitors and improve overall revenue. Download this white paper, sponsored by SOASTA, to learn how the most successful organizations use every tool at their disposal to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: What the heck is machine learning, and why should I care?Dec 16, 2016 by Dave Davies Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies…
Prediction has always been a tricky business. Weather forecasts, airline schedules and stock tips are often the butts of jokes for the very simple reason that predicting the future is not only difficult, but most valued when the future is hardest to see. Reliable, trustworthy predictions depend on having the right data inputs. The real…
This fall was packed with announcements about Google’s mobile-first index. First, Gary Illyes gave a keynote at Pubcon and dropped a bomb that Google intended to roll out a mobile-first index in the near future. Sure, Google had been hinting about the mobile-first index for a while, but now we had real information from a…
There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is: what is machine learning and how will it impact my rankings? The problem with…
