Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Are your paid search ads making the right impression?Jan 9, 2017 by Jacob Baadsgaard Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows…
Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric. In fact, I’ll admit that I’ve argued for years that impressions really aren’t an important measure of paid search success. However, while I still strongly believe that ROI — not impressions, clicks or…
Attribution is important, no matter your industry or your buying cycle. As more attribution models are created, it becomes more difficult to understand which one is the right one, and it seems that conversations about attribution models tend to occur with the expectation that each person has chosen a camp and believes in one particular…
“This complaint concerns toys that spy.” That’s the stark opening sentence of a Federal Trade Commission complaint that a collection of consumer watchdog groups has filed against Genesis Toys and speech-recognition technology provider Nuance Communications. The complaint alleges that Genesis and Nuance “unfairly and deceptively collect, use and disclose audio files of children’s voices without…
The most popular mobile operating system is known to be Android. One of the main reasons for its popularity is its ability to run on a huge number of devices, not only on phones and tablets. We find Android on TVs, watches, cars, even fridges and mirrors. Android Wear is the version of the operating…
The final holiday online shopping tally is out. According to Adobe, total e-commerce sales (November 1 to December 31) hit $91.7 billion, representing growth of 11 percent year over year. Out of 61 shopping days in the period, all but five saw at least $1 billion in online revenue. Traffic to retailers was split evenly…
In the age of digital marketing, terms like attribution, mobile marketing, and ROI reign supreme. Businesses are constantly looking for new ways to get the most out of their advertising spend, and publishers are on the hunt for the best offers and highest payouts. No doubt—there’s a lot to learn when it comes to success…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Alexa, can you acquire new customers for marketers?Jan 6, 2017 by Tim Peterson If smart assistants like Amazon’s Alexa make it easy to re-order products, how can brands get people to…
The family of Amazon Alexa devices “Alexa, order ketchup.” “Okay. Would you like me to re-order Heinz –“ “Sure.” “– or would you like to try Hunt’s?” “Huh?” The first part of the above conversation is a reality today. Internet-connected voice assistants like Amazon’s Alexa offer a hands-free way to buy things without any need…
Now that 2017 is here, it’s time to start planning your mobile strategy for the year. If you think mobile success is about landing pages and app install ads, I have some news for you: In 2017, your mobile marketing strategy will have to include a lot more than just an advertising plan for your…
