Every other day, one of your team members makes a case for switching from “chaotic” JavaScript to “sane” TypeScript. Maybe you rely on not-very-well-understood JavaScript libraries, or you have a large number of contributors, or the code base is difficult to maintain. The reasons are always similar, but so is the hesitance from the team….
During Discover MarTech in April, I moderated a Birds of a Feather session about Scott Brinker’s new martech role types. One of the participants brought up an interesting idea of how martech practitioners relate to the four role types – maestro, marketer, modeler, and maker. They wondered how this could relate to the T/I-shape concepts…
It’s not like consumers aren’t interested in the information provided on terms of use or privacy policy pages. But these pages… Talk about a painful design. As a web designer, you know that data privacy and security concerns affect how visitors interact with the websites you build. That’s why you build trustmarks into your websites…
MarTech is happening online this week! If you’re struggling to assemble a great MOPs team, implement an effective agile process, or make sense out of a mountain of data, you can’t afford to miss this event. (Seriously… it’s free!) This is your last chance to join 7,000+ marketers live — today, tomorrow, and Thursday from…
In this podcast episode, we’re talking all about VueJS. What’s new in the 3.0 release, and how hard will it be to migrate? Drew McLellan talks to core team member Natalia Tepluhina to find out. Show Notes VueJS The Vue 3 Migration Guide Natalia on Twitter Natalia’s personal webste Weekly Update Different Ways To Design…
MarTech Today’s Editorial Director Kim Davis recently spoke with marketing automation experts Helen Abramova, marketing technology lead at Verizon, and Justin Sharaf, VP of marketing at Jahia Solutions, about the state of marketing automation and where it fits in the fast-evolving marketing stack. The trio spoke about how marketing automation platforms seek to differentiate themselves;…
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Customer journey mapping is a key part of many marketing strategies, and it holds added value for companies that have multiple brands. “There is keen interest on how a customer moves from one brand to another,” said Pat Maigler, Senior Manager of Marketing Strategy and operations at Williams-Sonoma, in a recent MarTech Live session. “It…
With its announcement this week of Value Finder, customer engagement platform Pega aims to help brands drive value from under-served customers. While messaging core customer segments about current products, brands can overlook the opportunity to reach large numbers of less engaged customers with relevant messages. Selling to the 80%. Matt Nolan, Senior Director of Product…
Web designers are always looking for new ways to improve the presentation of a page’s content. Sometimes, this can lead to ingenious solutions or to interact with technologies that are often kept away from the design field. In this article we will bring typography in contact with Artificial Intelligence, using machine learning to detect such…
