Square has become a key Apple Pay partner. The San Francisco-based company has made a big bet on mobile payments — it wants its brand to be synonymous with them — and is now offering incentives to merchants to encourage promotion and use of Apple Pay. Square will enable local merchants to process $12,000 worth…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: MAdTech: The marketers’ viewJan 30, 2017 by Peter Minnium As media, advertising and technology become increasingly interwined, contributor Peter Minnium takes a look at how marketers and agencies are responding to…
Despite the fact that most major US companies do some type of political advocacy behind the scenes, most brands don’t want to take public political positions for fear of alienating existing and potential customers. But in the Trump era, the neutral ground is disappearing. The events of the past two days are an example. Following…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Using marketing automation to create successful email programs in 2017Jan 27, 2017 by Scott Heimes Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the…
Marketing automation technology is designed to automate portions of the marketing process and provide data that helps marketers and brands determine who to target across multiple outreach methods. But it’s not just a tool; marketers use automation technology to strategize and implement business decisions. When using marketing automation platforms to maximize email efforts, marketers need…
High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands alike strive to obtain the first organic listing in search results because of the lucrative traffic and lead opportunities that are associated with this position. But with the evolution of paid advertising and expansion of…
Traditionally, Valentine’s Day is a day for people in relationships to celebrate their love. But more and more, people who are not in committed relationships are making Valentine’s Day purchases. Clever marketers have caught on to this and are targeting other markets to boost overall Valentine’s Day sales. In this article, I’ll cover other audiences…
One out of every 20 searches on Google is health-related. That means that many of us are heading to Dr. Google before heading to see our primary care physician. What the searchers do not see is the complex set of rules, regulations and processes that many pharmaceutical companies must go through to leverage paid search….
When working in a team, we focus so much on the work, that we often forget that we all have something in common. Something that is so obvious that we underestimate it: we all are human beings. And well, if we want to grow as a team and get better at what we do, we…
So, you want to give your projects some extra love? With Valentine’s Day coming up soon, we’ve got a fresh new set that consists of a delicious selection — just like a good box of chocolates. Take a peek, and you’ll find icons especially tailored to e-commerce projects (such as shopping carts and price tags),…
